The investigation aims at obtaining a life time extension of FeCrAlY heating elements by increasing the emissivity of the alumina surface scales. This approach will allow the use of a lower heating element temperature without decreasing the usable heat output. For this purpose, the oxidation mechanisms of Zr-doped FeCrAlY model alloys were investigated. For thick specimens a high Zr addition is accompanied by an undesired rapid increase of the oxidation rate adversely affecting the life time of the component. However, for thin foil heating elements (typically 50-200 mm thickness) an optimized high Zr content might be a suitable concept for obtaining a high emissivity, because apparently, a dark appearing, high emissivity oxide may be obtained without occurrence of dramatic internal oxidation.