The objective analysis of the "language of enmity" requires a polyparadigmatic approach with law, pragmalinguistic, linguocognitive, structural-semantic and linguistic-stylistic factors in their extralinguistic conditionality. "Language of enmity" characterizes discursive and textual space, while speech aggression manifests itself in oral discourse. The article considers the basic models of production of "enmity language" and groups of communicative factors, determining cognitive and communicative-pragmatic mechanisms of this phenomena. The addressee can be represented in two ways: a real addressee (character of the text) and a formal one (reader/listener). The reaction of the formal and real addressees to the "enmity language" in the media largely depends on the linguistic form of the statement itself, and not on the type of addressing (direct or indirect). Linguistic and cognitive mechanisms for the "language of enmity" implementation determine its special style as a synthesis of standard and expressive units. The creation of the standard units is connected with the idiostyle of the "language of enmity" sender and the creation of units of expression is connected with his/her idiolect and idiostyle. Expressive means of "enmity language" are slang, argotisms, vernacular and obscene words, terms, rare words, exoticisms, barbarisms, historicisms, archaisms, neologisms, occasionalisms, and pronouns of various titles, etc., while standard means include "politically incorrect expressions".