Modern Middle Age in High Fashion Through the Design of Aleksandar Joksimović

Abstract

The design of socialist Yugoslavia received a particularly new look through the creation of Aleksandar Joksimović, which gave the new elements a traditional look, equally putting them in rank with world-famous designs of celebrated designers. This paper was created with the idea of emphasizing the importance of the creativity of Joksimović, which is within the framework of socialist norms, as an artist, remained insufficiently recognized, although his work was in the service of exclusive promotion of the cultural aspects of his country. His concept of design based on the medieval cultural tradition emerged from the framework of the then socialist clothes, and it is called grandiose exoticism. The names of the first collections given by the historical figures of medieval Serbian history are a clear indication that it is possible to draw inspiration from the past, if it is professionally approached and adequately, by contemporary trends, the audience and the market. Joksimovic's individualism, apart from design, was also reflected in the way the collection itself was modeled through models and choreographies, and clearly once again showed his step ahead of time, while the social and political circumstances forced him to stay one step behind.