Modern Hotel Management Principles and Methods for Providing a Quality Product

Abstract

СУЧАСНІ ПРИНЦИПИ І МЕТОДИ УПРАВЛІННЯ ГОТЕЛЯМИ ДЛЯ СТВОРЕННЯ ЯКІСНОГО ПРОДУКТУ М. П. Денисенко, д. е. н., професор кафедри економіки та сфери обслуговування, Київський національний університет технологій та дизайну, м. Київ, Україна З. В. Юринець, д. е. н., професор кафедри менеджменту, Львівський національний університет імені Івана Франка, м. Львів, УкраїнаThe article is devoted to the study of the forms of the hotel product and the main features of the hotel business. Modern economic changes in our country, which consist in the globalization of the economy, the use of new forms of government, increased international competition, have significantly affected the activities of the hotel industry. The crisis caused by the Covid 19 pandemic has a significant impact on the further development of the hotel industry. Accordingly, the aim and purpose of this article is to investigate modern forms of hotel product in terms of tangible and intangible services, key features of hotel business, as well as the principles and methods of managing of hotel business. The research is based on the following methods: analysis and generalization to identify the newest principles of management in the field of hotel business, to investigate modern forms of hotel product in terms of tangible and intangible service and features of hotel business, to form conclusions; synthesis, induction to build the conceptual scheme of hotel business management; schematic and graphic images for the visual display of the results of research and analytical data. The analysis of the newest principles of management in the field of hotel business is carried out. Such principles as economic efficiency, scientific substantiation, sustainability, systematization, normative legal conformity, concreteness is substantiated. Features of hotel business are opened: satisfaction of consumers with the basic and additional services and a possibility of transformation of additional services into the main; costs of production, use of basic and additional services, their comparison with the results of the enterprise; high structure of the internal business system and significant dynamics of processes in it; mandatory development and variability of its criteria. A conceptual scheme of business management, which consists of six methods, has been developed. The main provisions can be adopted by local authorities of the economy, managers of hotel enterprises. The analysis is the basis for the formation of strategies and programs for development of hotel business, improving the competitiveness of hotel business. This analysis makes it possible to understand how principles of management, modern forms of hotel product and features of business determine functioning and future development of hotel business.

The Risk of Investing in the Construction of a Recreational Facility During a Pandemic

“…It should meet several requirements such as attractiveness, image, accessibility, price, satisfying customer (guest) needs, etc. [3].…”

Clustering in the Tourism Hotel Business to Increase the Economic Efficiency of the Network Structure

“…Networking can be an effective way to overcome negative situations, both in modern conditions and in the future. This is due to the small capacity of hotels as an independent participant in the market of hotel services, and the small chances of gaining an advantage over competitors [1]. In this context, the actual conditions for the operation of the tourism hotel business in the national environment and the goals of networking may be different.…”