On May 13, 1957, a flashy event was held at Tehran's Moulin Rouge Cinema to celebrate the debut of the weekly magazine Ettela'at-e Banuvan, which began publication seven weeks earlier. In the presence of 1,100 of the magazine's readers the keynote speaker and proprietor, Abbas Mas'udi, emphasized: "This publication is meant to fill a dearth in our country's press, and it is necessary for Iranian women to have a special magazine of their own. It will allow them to discuss issues pertaining to their lives and express their thoughts, opinions and aspirations." 1 In his inaugural speech, Mas'udi linked the new venture of Ettela'at Publishing Group with the broader history of the Iranian press and women's awakening, while conveying the impression that Ettela'at-e Banuvan was the first journal aimed at women in Iran. Yet, pioneer women's periodicals had already been introduced in Iran in the 1910s. 2 According to some estimates, at least 10 other women's journals were published in Iran between 1953 and 1967, simultaneously with Ettela'at-e Banuvan. 3 Why would a prominent politician and leading media tycoon, who was more familiar with the local newspaper market than many of his contemporaries, refer to a dearth in the Iranian press?Seeking an answer to this straightforward question, this chapter explores Iranian women's entry into journalism at the turn of the century. Women's press emerged in the early twentieth century, at approximately the same time that new perceptions about the nature and function of the press, anti-imperialist nationalism, and the idea of 1 Ettela'at-e Banuvan, 8, May 20, 1957. 2 For purposes of convenience, throughout the book, the term "periodical journals" (or "periodicals" for short) is used when referring to publications for and by Iranian women published during the first half of the twentieth century, and the term "magazines" for those published in the second half of the century. 3 Vatandoust, "The Status of Iranian Women during the Pahlavi Regime," 111.