Modern Approaches to the Implementation of a Marketing System for Anti-Crisis Management of Agricultural Enterprises
Mariia Bahorka,
Volodymyr Pysarenko
Abstract:The purpose of the article is to study the system methodology and situational approach to the study of the crisis state of an agricultural enterprise, to analyse the theory and practice of anti-crisis management, to improve the mechanism of adaptation of an agricultural enterprise to crisis phenomena, and to propose effective anti-crisis management tools. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, w… Show more
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