2009
DOI: 10.1108/09604520910971557
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Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports

Abstract: Purpose – This study seeks to examine the moderating role of team identification regarding the relationship between service quality and repurchase intentions among spectators of professional sports. Design/methodology/approach – Quantitative data are collected from a questionnaire survey of 257 spectators attending a professional soccer game in Greece. Multiple regression analyses are used to assess the relationships among the constructs of service quality, repurchase intentions, and team identification. Findi… Show more

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Cited by 83 publications
(65 citation statements)
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References 46 publications
(70 reference statements)
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“…Research evidence from the sports marketing domain also indicates that service quality plays a significant role in the prediction of sport fans' future behaviours (Theodorakis, et al, 2009;Wakefield & Blodgett, 1996). Although service quality has been a popular topic among sports marketing researchers, it has not been well documented whether service quality dimensions are components of the service quality construct or antecedents of a separate distinct Overall Service Quality evaluation (Ko & Pastore, 2005;Koo et al, 2008).…”
Section: Discussionmentioning
confidence: 99%
“…Research evidence from the sports marketing domain also indicates that service quality plays a significant role in the prediction of sport fans' future behaviours (Theodorakis, et al, 2009;Wakefield & Blodgett, 1996). Although service quality has been a popular topic among sports marketing researchers, it has not been well documented whether service quality dimensions are components of the service quality construct or antecedents of a separate distinct Overall Service Quality evaluation (Ko & Pastore, 2005;Koo et al, 2008).…”
Section: Discussionmentioning
confidence: 99%
“…According to Uhrich and Benkenstein (2010), excitement induced by the atmosphere in a stadium has positive effects on satisfaction and repatronage intentions. The need to include these affective dimensions in research about sport event experiences is advocated in a study by Theodorakis, Koustelios, Robinson and Barlas (2009), in which the authors acknowledge that their work:…”
Section: Event Placesmentioning
confidence: 99%
“…More recently, Theodorakis et al (2009) averaged the scores of the five SPORTSERV dimensions to examine the relationship between overall service quality and repurchase intentions. Finally, Kelley and Turley (2001) developed a nine-factor structure for measuring service quality at spectator sports: (1) employees;…”
mentioning
confidence: 99%