Moderating role of personal values on managers’ intention to adopt Green IS

Abstract

Purpose The purpose of this paper is to investigate the moderating role of the personal values on the antecedents of managers’ intention to adopt Green information system (Green IS) utilising the norm activation theory and the Schwartz’s values system. Design/methodology/approach To examine the effects of the identified factors on the behavioural intention, the survey method was employed. The questionnaire was distributed targeting decision makers of companies in three industries – oil/gas/energy, transportation and manufacturing and construction. With 146 valid questionnaires in hand, the collected data were analysed using the partial least squares structural equation modelling technique. Findings The results revealed that moral obligation (personal norm) of managers influenced their intention to adopt Green IS. While the awareness of consequences and ascription of responsibility are influencing the intention, but the analyses revealed that they are mediated by the personal norm. The moderating role of personal values was further analysed and the results showed that the managers with more orientation towards self-transcendence values have higher intention to adopt Green IS. Originality/value This study serves as a call to the IS literature to incorporate values, beliefs, and norms into their model of individual-level decision making towards contemporary innovation adoption. By enriching the understanding of the influence of values and attitudinal factors on the decision-making process, the research model sheds light on how managers intend to diffuse IS initiatives in their organisations for the purpose of environmental sustainability.

Digitalization and the greening of supply chains

“…For the individual level, there are leadership and motivation theories and individual-level technology adoption models; some of these latter theories have integrated motivation theory. The theory of planned behavior and technology acceptance have been utilized for individual-level management intention to adopt green information systems (Dalvi-Esfahani et al , 2017), which also integrated personal values. Digitalization requires acceptance by managers and employees for effective implementation requiring organizations to build individual knowledge resource capacity.…”

Patterns of IT use: the impact on green supply chain management and firm performance

“…On the other hand, IT has the potential to improve resource efficiency, thereby becoming opportunities to alleviate environmental problems (Elliot, 2011). Current studies have primarily focused on green IT as a way out, namely, using IT in an energy-efficient way (Cai et al, 2013;Dalvi-Esfahani et al, 2017). Some scholars take another perspective and investigate how normal IT can be used to resolve environmental issues (e.g., Caldelli and Parmigiani, 2004;Corbett, 2013;Kettinger et al, 1994;Melville, 2010;Wang et al, 2015).…”

Effect of socioeconomic differences on COVID-19 preventive behavior among working adults in India

“…VBN model considers the relationship of values, beliefs, norms and behavior in the causal chain. Values are subjective judgment about stimuli such as environment, people, object or anything (Dalvi-Esfahani et al , 2017; Brunsø et al , 2004). De Groot and Steg (2008) have developed an instrument that measures biospheric, altruistic and egoistic value orientation.…”