Moderating role of accounting knowledge and education level on UTAUT2 model in MSMEs
Vanessa Gilda,
Robiur Rahmat Putra
Abstract:This study aims to examine and analyze the influence of the UTAUT2 factor on interest in using accounting software with accounting understanding and level of education as moderating variables. The population in this study used a sample of 377 respondents who are MSME owners in the DKI Jakarta area. The data collection technique used simple random sampling by distributing research questionnaires in the form of google forms via social media according to the researcher's criteria. The data processing method in th… Show more
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