Moderating Effects of Opportunity on the Cognitive and Motivational Factors of Internet Engagement

Abstract

This study investigates usage behaviour as a variation in internet engagement by integrating the concept of access gaps with the ability-motivation-opportunity (AMO) framework. The research model was tested with data collected from 270 respondents in Klang Valley, which is the most urbanised metropolis in Malaysia. The result of path modelling analysis revealed that the cognitive factor of internet skill has the most significant effect on internet engagement. Besides, the significant effects of opportunity and extrinsic motivation on engagement were confirmed. Intrinsic motivation has no significant impact on engagement, but it has a significant interaction effect with opportunity. Thus, the lack of opportunity to access the internet does not limit the frequent engagement of the intrinsically motivated user. This study offers a systematic explanation of the underlying mechanism for the interaction among the access gaps and an alternative model in explaining the determinants of internet users’ behaviour.

Merchant adoption intention of mobile payment platforms in Malaysia

“…The respondents were limited to retailers like department stores, supermarkets, restaurants, and convenience stores located within the Klang Valley metropolis comprising Kuala Lumpur and Selangor in Malaysia. Klang Valley is Malaysia’s most populous, diverse and urbanised region; hence, retailers here are more likely to be aware of the mobile payment platforms (Ojo et al , 2022a). Following the intercept survey technique, this research recruited two research assistants to distribute and collect the questionnaires from retailers in five major shopping centres across the metropolis.…”

“…Following the intercept survey technique, this research recruited two research assistants to distribute and collect the questionnaires from retailers in five major shopping centres across the metropolis. We adopted the intercept technique because of its ease of implementation and low refusal rate when collecting data from diverse respondents (Ojo et al , 2022a). The store owners or managers completed the questionnaires.…”

“…Global trade and commerce have significantly been transformed by advancing digital technologies and the internet, fuelling economic activities. With access to the internet, people can seamlessly use their smartphones to perform several functions, including learning, searching for jobs, entertainment, banking, and other financial services (Ojo et al, 2022a(Ojo et al, , 2022b. The proliferation of mobile commerce applications like shopping, travel and entertainment has allowed organisations to innovate their business model (Soodan and Rana, 2020).…”