2010
DOI: 10.1111/j.1467-839x.2010.01300.x
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Moderating effect of Zhong Yong on the relationship between creativity and innovation behaviour

Abstract: The present study examined the moderating effect of Zhong Yong on the relationship between perceived creativity and innovation behaviour in Chinese companies. A total of 273 paired questionnaires were collected with employee self-rated creativity and Zhong Yong and supervisor-rated innovation behaviour. The results show that for people higher on Zhong Yong, their creativity was not correlated with innovation behaviour; for people less immersed in Zhong Yong, this correlation is significant. This finding provid… Show more

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Cited by 72 publications
(66 citation statements)
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References 26 publications
(27 reference statements)
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“…In addition, how do employees' Zhong‐Yong beliefs link to performance behaviour (such as task performance, creative performance, and extra‐role behaviour), and creative performance in particular. Yao, Yang, Dong and Wang () found that employees' Zhong‐Yong has no significant relation with innovation behaviour but negatively moderates the relationship between self‐perceived creative efficacy and innovation behaviour. In other words, Zhong‐Yong and employee creative efficacy are mutually substitutes for impacting innovation behaviour.…”
Section: Discussionmentioning
confidence: 99%
“…In addition, how do employees' Zhong‐Yong beliefs link to performance behaviour (such as task performance, creative performance, and extra‐role behaviour), and creative performance in particular. Yao, Yang, Dong and Wang () found that employees' Zhong‐Yong has no significant relation with innovation behaviour but negatively moderates the relationship between self‐perceived creative efficacy and innovation behaviour. In other words, Zhong‐Yong and employee creative efficacy are mutually substitutes for impacting innovation behaviour.…”
Section: Discussionmentioning
confidence: 99%
“…Bresciani (2009) has established the relationship between creativity and innovation within firms in the Piedmont area. Yao, et al (2010) based on their study of Chinese employee in diverse industries found that creativity was positively linked to innovation behaviour. Thus, creativity is one of the vital requirements for bringing in fresh thinking.…”
Section: Selection Of Instrumentsmentioning
confidence: 98%
“…Specifically, the sociocultural force dominant within China (i.e., Zhong Yong) drives Chinese individuals to seek the midpoint between two extreme views to achieve harmony from a holistic perspective (Yao et al, 2010); this cultural value may be amplified during group decision making due to the greater salience of collectivism (Hong, 1978).…”
Section: Cross-national Differences In Risky Shiftmentioning
confidence: 99%