Moderating Effect of the Use of eWOM on Subjective Norms, Behavioural Control and Religious Tourist Revisit Intention

Iriobe, Ofunre; Abiola-Oke, Elizabeth

doi:10.2139/ssrn.3412517

Cited by 14 publications

(12 citation statements)

References 17 publications

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“…In this study, tourism experience trumps media reviews and substance. eWOM was insignificant in past research such as Sirichareechai et al (2018) and Iriobe et al (2019). These scholars' findings concluded in their investigations that eWOM was ineffective for traveling decision-making for two main reasons.…”

Section: Discussionmentioning

confidence: 85%

“…Online reviews affect how tourists act and plan to act (Oday et al, 2021), but eWOM readers must evaluate them (Verma & Dewani, 2021). Iriobe et al (2019) found that eWOM did not affect tourists' intention to revisit Nigerian religious destinations. The findings suggested that information from reliable sources or authorities may be required to influence tourists to visit faith-based destinations.…”

Section: Ewom As a Mediator Rolementioning

confidence: 95%

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Inbound Tourism In Malaysia: Unlocking the potential traveling experience of European and Oceanian Tourists

Saad¹,

Latif²,

Sahar³

et al. 2022

E-BPJ

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This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation modeling (SEM-PLS) results indicated that tourist attitudes, destination images, electronic Word of Mouth (eWOM), and perceived quality have positive and significant influences on travel intention. However, the eWOM failed to mediate the tourists’ attitudes, perceived quality, and destination image towards their revisit intentions. Keywords: eWOM, Malaysia, Memorable Travelling Experience, Revisit Intentions eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA CE-Bs by e-International Publishing House, Ltd., U.K. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i21.3710

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Section: Discussionmentioning

confidence: 85%

Section: Ewom As a Mediator Rolementioning

confidence: 95%

Inbound Tourism In Malaysia: Unlocking the potential traveling experience of European and Oceanian Tourists

Saad¹,

Latif²,

Sahar³

et al. 2022

E-BPJ

View full text Add to dashboard Cite

show abstract

“…Tourists’ intentions of revisiting a festival will positively influence if the acquaintance is essential to them and provides positive support for visiting festivals (Choo et al, 2016). Iriobe and Abiola-Oke (2019) emphasized that the collective impact of eWOM, subjective norm, and attitude strongly influences religious tourists’ RI. Similarly, few other studies found a positive impact of SN on tourist visit/RI (Hasan et al, 2020; Jalilvand et al, 2012; Park et al, 2017; Soliman, 2019).…”

Section: Theoretical Framework and Hypothesis Formulationmentioning

confidence: 99%

Do Destination Identity, Memorable Experiences and Perceived Risks Matter to Revisit a Destination in the Age of Global Pandemic?

Mishra,

Malhotra,

Arora

et al. 2022

Paradigm: A Management Research Journal

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COVID-19 pandemic affected businesses and sectors across the world. The worst affected sector was hospitality, as the people could not travel because of government restrictions. Since travel and tourism constitute a significant portion of GDP across nations, it will be a matter of concern for businesses to know if tourists would be keen to revisit their choice destinations, especially the ones affected by COVID-19. The study used the ‘theory of reasoned action’ and ‘perceived risk theory’ to examine 282 Indian tourists’ revisit intention for destination identity, memorable experiences and subjective norms. SPSS Amos 25 and SPSS PROCESS macro were used to verify the proposed conceptual model and test hypotheses. The results display a positive relationship among destination identity, memorable experience, subjective norms and revisit intention. The association was found to be mediated by the attitude towards revisit intention and moderated by perceived risk, both of which were also found to be significant. Earlier studies have neither been conclusive nor the models very comprehensive; hence, this study makes a substantial contribution in this regard.

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“…Based on the study the use of eWOM has a relationship or effect to tourist revisiting intention to a religious destination. Moreover, the use of other promotional tool is useful to attract new visitors (Iriobe et al, 2019).…”

Section: International Journal Of Research Studies In Managementmentioning

confidence: 99%

Proposed framework for potential religious tourism destination in Cagayan Valley Region

Tao-Ing¹

2022

IJRSM

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This study aimed to propose a framework for religious sites improvement in Cagayan Valley Region. The researcher determined the motivational factor, tourist experiences and assessed the tourist behavior and intention to revisit the religious sites in Cagayan Valley Region. It tested the significant difference when grouped according to demographic and psychographic profiles of the respondents and determined the significant relationship among the given variables. The researcher used quantitative method and descriptive research design. The respondents of the study were 417 tourists who visited the religious sites. The instrument was adapted from three different studies. Further, the Statistical test used for the study was based on the Shapiro Wilk test, Kruskal Wallis Test, Mann Whitney U-test to test the significant differences while, Spearman Rho for the test of relationship, then Linear regression to determine the predictor variables of tourist experience, tourist intention and tourist motivation.The study concluded that majority of the respondents are female, aged 25 years old and below or belonging to generation Z and single. The respondents visited the religious sites to discover new cultures and different religions and stayed for 2-4 days. They are excellently satisfied because of the sacredness of the ambience, availability of facilities and accessibility of the prayer area. Moreover, locals are friendly and respectful. Lastly, the research paper proposed a framework and provide relevant recommendations.

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Moderating Effect of the Use of eWOM on Subjective Norms, Behavioural Control and Religious Tourist Revisit Intention

Abstract: Moderating effect of the use of eWOM on subjective norms, Moderating effect of the use of eWOM on subjective norms, behavioural control and religious tourist revisit intention behavioural control and religious tourist revisit intention

Cited by 14 publications

References 17 publications

Inbound Tourism In Malaysia: Unlocking the potential traveling experience of European and Oceanian Tourists

Inbound Tourism In Malaysia: Unlocking the potential traveling experience of European and Oceanian Tourists

Do Destination Identity, Memorable Experiences and Perceived Risks Matter to Revisit a Destination in the Age of Global Pandemic?

Proposed framework for potential religious tourism destination in Cagayan Valley Region

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