Moderating effect of cognitive conflict on the relationship between value consciousness and online shopping cart abandonment

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

“…Next, the existing literature highlights those consumers are readily abandoning their shopping carts because they are value-conscious (Mishra et al, 2021 ). Meanwhile, hesitant consumers are more likely to end their shopping process and leave the item in their online shopping cart (Huang et al, 2018 ).…”

“…These studies have come to a limited understanding that consumers' OSCA behavior is not the final outcome in decision-making; rather, there could be alternative behavioral decisions following OSCA, such as consumers' decision to buy from a land-based retailer (DBLR). This phenomenon may occur due to consumers' psychological characteristics or conflicts in the decision-making process (Mishra et al, 2021 ). Moreover, buying from physical stores helps consumers avoid shipping and handling costs, thereby achieving a lower total cost of ownership (Kukar-Kinney and Close, 2010 ).…”

“…Moreover, buying from physical stores helps consumers avoid shipping and handling costs, thereby achieving a lower total cost of ownership (Kukar-Kinney and Close, 2010 ). Therefore, it is timely and relevant for e-retailers to understand the factors that lead to OSCA (Huang et al, 2018 ; Jiang et al, 2021 ; Mishra et al, 2021 ) as well as its potential effect on DBLR behavior. The main purposes of this study are: (i) to identify the drivers of OSCA and how they influence consumers' decision to purchase from physical stores; and (ii) to explore the boundary conditions that influence the relationship between consumers' wait for lower prices and hesitation at checkout.…”

Utilizing SEM-RFC to predict factors affecting online shopping cart abandonment during the COVID-19 pandemic

“…(2021) focused on the post-decision stage among consumers to assess online SCA. Lastly, Mishra et al. (2021) considered moderating effects of SCA and value-consciousness.…”

Online shopping cart abandonment: A review and research agenda

“…The question of why and how online consumers abandon online shopping carts has not been adequately addressed due to the lack of theory‐driven and evidence‐based findings (Huang et al, 2018). Although previous studies have reviewed consumer motivations and behaviors in online modes (e.g., Mishra et al, 2021a, 2021b; Sahu et al, 2021), there is no systematic literature review that comprehensively reviews the OSCA topic from a theoretical, contextual, characteristic, and methodological perspective, thus limiting the manner in which this topic can be rigorously examined. This study responds to the call by Kukar‐Kinney et al (2022) that focuses on online consumer behavior in an e‐commerce environment, and there is a need to address why shopping carts are discarded.…”