2017
DOI: 10.1108/ijchm-12-2015-0677
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Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention

Abstract: Purpose This study aims to provide novel insights via a joint investigation of the mediating role of environmental concern and ecotourism experiences. It further explores environmental concern and image as moderators of the association between tourists’ ecotourism experience and revisit intention. Design/methodology/approach The study used a three-way framework which provided novelty ways of combined moderation-mediation tests on a sample of 474 foreign tourists. Findings Results show that environmental co… Show more

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Cited by 82 publications
(93 citation statements)
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References 57 publications
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“…), a wider accent on marketing is given. For example, local food with the lens of responsible exploitation of local resources, is conceived as a sustainable marketing tool [74,75]. Also, the role of digital platforms is afforded since they are participatory tools to enhance stakeholder engagement and to co-create new ideas for the destination's sustainable development [76][77][78].…”
Section: Discussionmentioning
confidence: 99%
“…), a wider accent on marketing is given. For example, local food with the lens of responsible exploitation of local resources, is conceived as a sustainable marketing tool [74,75]. Also, the role of digital platforms is afforded since they are participatory tools to enhance stakeholder engagement and to co-create new ideas for the destination's sustainable development [76][77][78].…”
Section: Discussionmentioning
confidence: 99%
“…China has the world's largest and most active number of SM users, and the most Internet users, at 634 million (45 percent internet penetration rate, 50 percent of the world's online users). Chinese spend 25 h online per week, increasingly connected via their mobile devices, and 70 percent of the bookings are made online [73][74][75] Therefore, this study has opted for China as the most appropriate area to conduct the empirical study.…”
Section: Empirical Study: Research Design and Methodologymentioning
confidence: 99%
“…The savoring and co-creation concepts can be linked to the benefits of slow and responsible tourism, an approach which stresses living more like a local, appreciating the local life and providing local economic benefits by behaving in a sustainable manner [2,71,72]. (3) Post-Consumption-Back Home: When tourists are on their way back from the destination or have returned home, they usually take two actions: (i) evaluate the tourism experience against their expectations and (ii) share and exchange their tourism experience [9,35,73]. Tourists derive great enjoyment from this last stage of the travel cycle/tourist journey, but last in this case is not the least important.…”
Section: Suggested Framework For Sustainable and Responsible Behaviormentioning
confidence: 99%
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“…Environmental concern directly or indirectly affects sharing behaviours (Bamberg, ). There are studies in the context of tourism and visiting intention that suggest environmental concern serves as both a moderator and a mediator of pro‐environmental behaviours (Chang et al, ; Huang & Liu, ). Evans and Lepore's () study dissects environmental behaviour, indicating that environmental concern has both the property of moderator and mediator in their proposed relationship.…”
Section: Literature Reviewmentioning
confidence: 99%