Models of Strategic Management in Smes in The Period of The Covid-19 Pandemic in Metropolitan Lima
Alison Nathaniel Ramirez-Soto,
José Elías Sandoval Ríos,
Victor Hugo Puican Rodriguez
et al.
Abstract:Purpose: The purpose of this research was to understand the adaptation of strategic management models by SMEs in Metropolitan Lima during the period of the COVID-19 pandemic.
Theoretical Framework: Organizations must be agile and flexible to survive in a constantly changing business environment. During the pandemic, SMEs were forced to rethink their strategic management models, adopting a more authentic and adaptive approach. The ability to rethink strategies, diversify products and services, and… Show more
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