Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study

Santana, Josefa Delia Martín; Lara, Eva Marina Reinares; Romero‐Domínguez, Laura

doi:10.1016/j.joep.2020.102325

Cited by 7 publications

(10 citation statements)

References 118 publications

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“…Lastly, the most recent studies have again expanded on both the motivational interests and the agents involved in donation. Within this context, the importance of anticipated emotions [ 29 ] has been noted, as has the market-oriented tendency of the bodies managing donation [ 30 ]. Regarding the agents, the need to distinguish and characterise the recruitment and engagement motives and strategies for non-donors [ 31 ], occasional donors and active donors has also been highlighted [ 32 ].…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

Torrent‐Sellens

Salazar-Concha

Ficapal‐Cusí

et al. 2021

IJERPH

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The lack of blood donors is a global problem that prevents the demand for blood prompted by an ageing population and increased life expectancy from being met. The aim of this study was to conduct an initial exploration of the reasons for using digital platforms in blood donation. Using a Theory of Planned Behaviour (TPB) framework, microdata for 389 participants from Latin American countries and Spain, and Partial Least Square-Structural Equation Modelling (PLS-SEM), the study obtained three main prediction paths. The first two started from feelings of trust in the digital community and a positive mood state associated with a modern lifestyle, and they were linked to attitudes and behavioural control in the explanation of the intention to donate and actual blood donation. The third path started from modern lifestyles, and was linked to the subjective norm in the prediction of intention and actual donation. These paths represent one of the very first attempts to predict intentions of donation and collaborative donation by taking a PLS-SEM approach. By determining the paths underpinning collaborative blood donors’ motives, the results of this study provide strong support for the usefulness of the TPB model within the context of digital platform use and blood donation.

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Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

Torrent‐Sellens

Salazar-Concha

Ficapal‐Cusí

et al. 2021

IJERPH

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“…The influence of anticipated emotions in the relationship between service quality and loyalty has been scarcely studied, more particularly in the blood donation process. However, as Martín-Santana et al [ 90 ] state, individuals might anticipate the emotional consequences of their actions, and thus anticipated, this could predict future behaviour. Based on the above, the research model simultaneously analyses the relationships between service quality, anticipated negative and positive emotions (action and non-action) and donor loyalty.…”

Section: Discussionmentioning

confidence: 99%

The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain

Santana

Melián‐Alzola

2022

Health Care Manag Sci

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Blood donation centres need to recruit and retain donors to ensure the effectiveness and efficiency of healthcare systems, as COVID-19 has recently evidenced. In such risky settings, blood donation services must increase donations. Service quality can increase donations but its evaluation only amounts to a cognitive evaluation, and not to an emotional appraisal. Consequently, both service quality and emotions should be considered when predicting donor behaviour. In fact, donating blood is an emotionally charged service, thus representing an ideal setting to investigate how emotions influence consumer behaviour. This research proposes a new method to predict blood donors’ intentions by integrating a cognitive approach measuring perceived quality, and an emotional approach including anticipated emotions (both positive and negative) of ‘donation’ and ‘non-donation’. Based on a sample of 30,621 active Spanish donors, it is concluded that service quality is an antecedent for anticipated emotions and that both service quality and anticipated emotions influence donor loyalty. Designing the donation process based on quality criteria would provoke encouraging emotions and diminish discouraging emotions, therefore improving donor loyalty.

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“…Prosocial motivation is considered to be one of the strongest motivators for voluntary blood donation. More specifically, prosocial motivation can be labeled altruism (a desire to help other people generally) or collectivism (a desire to help members of a target group, including the donor's community and friends/family) (Bednall and Bove, 2011 ; Martín-Santana et al, 2020 ). Reciprocity is also a frequently cited motivator of donation behavior.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

The COVID-19 Pandemic Changes the Nudging Effect of Social Information on Individuals' Blood Donation Intention

Wang

et al. 2021

Front. Psychol.

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The positive effect of social information on nudging prosocial behavior is context dependent. Understanding how sensitive intervention outcomes are to changes in the choice context is essential for policy design, especially in times of great uncertainty, such as the current COVID-19 pandemic. The present paper explores the effectiveness of social information in changing voluntary blood donation intention in two contexts: before and after the peak of the COVID-19 pandemic in China. In addition to the dimension of context, information content and its source are also important. Using a survey administered to 1,116 participants, we conducted an intertemporal randomized-controlled experiment to systematically analyze how information can effectively nudge the intention to donate blood. Compared with content featuring blood donors' commendation information, blood users' demand information is found to have a stronger nudging effect. An official information source has a greater influence on participants' donation intention than an unofficial source. Furthermore, our analysis of two waves of experimental data (i.e., before and after the peak of the COVID-19 pandemic) shows that the COVID-19 pandemic has further enhanced the nudging effect of blood users' demand information and official information sources. These findings provide a theoretical basis and policy recommendations for relevant institutions to develop effective blood donation campaign strategies.

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Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study

Cited by 7 publications

References 118 publications

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain

The COVID-19 Pandemic Changes the Nudging Effect of Social Information on Individuals' Blood Donation Intention

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