Modelling the Process of Determining the Tourist Demand Based on Fishbein's Multi-Attribute Model

Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary

“…According to Lee et al. (2012) consumers consider several attributes simultaneously in the Multiattribute Attitude Model, when forming their attitude towards a given object and according to Hovorushchenko et al. (2020) the advantage of the model is the simplicity of the calculation.…”

“…(2020) the advantage of the model is the simplicity of the calculation. The disadvantages of the model are the possibility of selecting parameters that do not accurately describe the quality of the product and the potentially high cost of surveying respondents ( Hovorushchenko et al., 2020 ).…”

“…It is very common that the affective component of the attitude influences the whole attitude ( Batra and Ray, 1986 ; Holbrook and Hirschman, 1982 ; Hovorushchenko et al., 2020 ), and the over-concentration on the cognitive component hinders understanding the whole consumer attitude ( Schwarz, 1997 ). Morris et al.…”

“…It is very common that the affective component of the attitude influences the whole attitude (Batra & Ray, 1986;Holbrook & Hirschman, 1982;Hovorushchenko et al, 2020), and the over-concentration on the cognitive component hinders understanding the whole consumer attitude (Schwarz, 1997). Morris et al (2002) analyzed 23,000 responses to 240 advertising messages and found that the affective component dominated the prediction of action.…”

“…where Ii =Consumer's ideal level of performance on attribute i The attitude index is more favorable the closer it is to zero, the difference between the answers obtained for the ideal spirit and the given spirit, expressed in absolute value, is the smallest. According to Lee et al (2012) consumers consider several attributes simultaneously in the Multiattribute Attitude Model, when forming their attitude towards a given object and according to Hovorushchenko et al (2020) the advantage of the model is the simplicity of the calculation. The disadvantages of the model are the possibility of selecting parameters that do not accurately describe the quality of the product and the potentially high cost of surveying respondents (Hovorushchenko et al, 2020).…”