This chapter dives into the relationship between social media usage and academic achievement examining its pros and cons. It demonstrates how social media can boost education by offering opportunities for collaborative learning, accessing diverse resources, and enhancing student-teacher communication. However, the chapter also addresses potential drawbacks such as distractions reduced study time, and impacts on mental well-being. Through analysis of empirical studies and cutting-edge research, the chapter aims to provide a balanced perspective on how social media influences student performance in school. It highlights effective strategies to use social media for educational purposes and offers suggestions for educators and policymakers to maximize its benefits while minimizing risks. The chapter concludes with a look ahead considering future developments and the evolving role of social media in education.