“…Moreover, since firms do not have unlimited resources, besides all orientations not contributing equally to performance improvements, it makes sense to investigate and identify not only the orientations that are necessary for firm performance but also the levels of these orientations that are required for specific desired levels of firm performance. Moreover, prior researchers [ [34] , [35] , [36] , [37] , [38] , [39] , [40] , [41] ] suggest that investigating the relationships between constructs based solely on sufficiency logic fails to paint an accurate picture on the relationships amongst the predictor and outcome constructs. This is because, though some of the exogenous constructs may not be significant predictors of their endogenous counterparts, they may, however, be necessary conditions for producing the outcome.…”