Modelling the factors that determine online news-sharing behaviour of social media users: The role of perceived message and online environmental characteristics
Risu Na,
Yaqin Wang,
Buqi Na
et al.
Abstract:This study modelled the online environment characteristics and message characteristics that predict news sharing among social media users. This study’s data were obtained from a cross-sectional national survey conducted in Nigeria. Qualtrics was used to recruit data from 1320 participants in Nigeria. The participants were recruited via a stratified quota sampling which reflected the country’s census statistics for gender and age. We found the message characteristics to predict news-sharing behaviour among soci… Show more
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