Modelling the Effectiveness of a Social Media-based Counseling Intervention on Interest, Entrepreneurial Skills, and Behavioural Intention Towards Painting Among Youth Without Paid Jobs in Nigeria

Abstract

In this study, we made use of the human capital theory (HCT) and the theory of planned behaviour (TPB) to develop a model that explains the effectiveness of a social media–based intervention on interest, entrepreneurial skills and behavioural intention towards painting among young graduates without paid employment in Nigeria. The study included an experiment involving 470 (235 control-group and 235 treatment-group) participants who were not on the payroll of any organization at the time of the study. The questionnaire served as the instrument for data collection, while the results were analysed using descriptive and inferential statistics. The result of the study was effective, because respondents who were exposed to the intervention reported greater interest in painting than those who were not. Also, participants in the treatment group reported greater entrepreneurial skills and behavioural intention towards painting than their counterparts in the control group. We explored the implications of these results on theory and practice and made recommendations for further studies.

Developing and evaluating the impact of a small group communication programme in improving the entrepreneurial competence and economic self-efficacy of smallholder farmers with art skills

“…It is not sufficient to possess skills; such skills must be able to put food on the table for those who possess them. Okpara et al [ 12 ] in a study reported that many people with art skills do not have jobs. Accordingly, they argued that entrepreneurship, especially in arts, is one of the ways that people with art skills can improve their income.…”

“…Researchers [ 11 , 12 ] pay greater attention to investigating issues related to technical skill acquisition as though skill acquisition by itself will automatically result in an improvement in income and the earning capacities of those with such skills. According to a study [ 13 ] entrepreneurial competence is essential for people to survive as well as market their potential with a view to improving their economic abilities.…”

“…The result of the study showed that the theory was an appropriate framework for assessing issues related to skill acquisition. Okpara et al [ 12 ] equally applied the story to examine the acquisition of skills among jobless youth in Nigeria and reported that the framework provides a sufficient basis for understanding the importance of skill acquisition and how people can acquire skill sets. The argument that the human capital theory advances suits very well with the current study because when people are equipped with entrepreneurial competence, it will have a corresponding positive effect on their economic self-efficacy.…”

Social TV and audience engagement: investigating the relationship between Facebook engagement and TV performance of The Voice (USA)

“…Social media can strongly affect audiences' use of language (Ekwueme and Ebiere, 2019), purchasing behaviors (Asogwa et al. , 2020) and personal interests (Anibueze et al. , 2021).…”

“…Social media can strongly affect audiences' use of language (Ekwueme and Ebiere, 2019), purchasing behaviors (Asogwa et al, 2020) and personal interests (Anibueze et al, 2021). The social media platform Twitter has been studied extensively as a social TV platform in recent years (e.g.…”