Modelling the Determinants of Festival Visitors’ Behavioural Intentions

Ďaďo, Jaroslav; Maráková, Vanda; Táborecká-Petrovičová, Janka; Rajić, Tamara

doi:10.15240/tul/001/2020-2-012

Cited by 2 publications

(6 citation statements)

References 8 publications

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“…In all, previous studies on “festival visitors' motivation” included religious festivals and regional cultural festivals (e.g. Blackwell, 2007; Ďaďo et al , 2020; Nongsiej and Mothilal, 2019; Zhang et al ., 2021) where the influence of motivation on place attachment, festival experience and satisfaction was examined.…”

Section: Festival Motivationmentioning

confidence: 99%

“…In festival studies, subjective well-being (SWL) is described as having two components termed affective and cognitive (Yolal et al , 2016). Cognitive evaluation discusses the assessment of the contribution of festival experience to one's life satisfaction and affective evaluation is centered on the assessment of emotions and feelings evoked by the festival (Ďaďo et al , 2020). Past research suggests that subjective assessments provide a better mechanism for evaluation than objective approaches (Diener et al ., 2018).…”

Section: Subjective Wellbeingmentioning

confidence: 99%

“…Examining visitor motivation is one of the recurring topics in festival studies. It is a key component while designing and strategizing festivals as it positively contributes to visitors' perceptions of the festival and their desire to attend the festival in the future (Ďaďo et al , 2020; Matheson et al ., 2014). In the context of religious festivals, some studies have discussed the relationship between festival motivation, place attachment, emotional solidarity, religious affiliation, festival experience and visitor satisfaction (Patwardhan et al ., 2020a, b; Piramanayagam and Seal, 2021; Wang et al ., 2020).…”

Section: Introductionmentioning

confidence: 99%

“…In the background of a wide range of festivals, there are literature reviews, at least in parts, emphasizing the relationship between festival motivation, the satisfaction of attendees and subjective well-being (Savinovic et al ., 2012; Maeng et al ., 2016; Yolal et al , 2016; Perron-Brault et al , 2020; Yilmaz, 2020). Scholars have also endorsed the role of festival experiences in the participants' life satisfaction and subjective well-being (Derrett, 2003; Yolal et al , 2016; Tsaur et al , 2019; Ďaďo et al , 2020). However, studies investigating the motivations of visitors' participation, particularly Hindu religious temple festivals, remain limited.…”

Section: Introductionmentioning

confidence: 99%

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Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

Thirugnanasambantham¹,

Pillai²,

Patwardhan³

et al. 2023

IJEFM

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PurposeIndia has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.Design/methodology/approachThe study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.FindingsThe study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.Research limitations/implicationsThe study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.Practical implicationsIn India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.Social implicationsAs some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.Originality/valueThe results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractions to generate social, cultural and economic benefits.

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Section: Festival Motivationmentioning

confidence: 99%

Section: Subjective Wellbeingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

Thirugnanasambantham¹,

Pillai²,

Patwardhan³

et al. 2023

IJEFM

View full text Add to dashboard Cite

show abstract

“…, 2015; Armbrecht and Andersson, 2019; Jepson and Stadler, 2017; Jepson et al. , 2019; Ďaďo et al. , 2020; Jepson and Walters, 2021; Yu et al.…”

Section: Literature Reviewmentioning

confidence: 99%

After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment

Borges,

Vieira,

Rodrigues

et al. 2023

IJEFM

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PurposeThis study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment.Design/methodology/approachThe proposed model's underlying hypotheses were empirically tested with data collected through an online survey addressed to a convenience sample of frequent leisure participants (n = 199). The authors applied the structural equation model (SEM) to confirm the aforementioned relationships. To assess the adequacy of the psychometric properties of the measures, the authors performed a confirmatory factor analysis of the measurement model, with a maximum likelihood estimation method.FindingsUnder the effects of the lockdown period environment, the results express a positive relationship between a mindful state of mind – related to observation/attention – and the yearnings and perceptions about the participation in events. This relationship for consistency was proven to be moderated by the perception of the participation importance to the individual subjective well-being/mental health. Due to participation insights, there was a positive effect on psychological empowerment, supporting the relationship that had been hypothesized.Originality/valueThe authors propose and test a new model that contributes to the theory and examines how mindfulness behavior can effect more alluring and intense participation in events and what are the anticipated outcomes in terms of psychological empowerment.

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Modelling the Determinants of Festival Visitors’ Behavioural Intentions

Cited by 2 publications

References 8 publications

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment

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