Modelling the Accommodation Preferences of Tourists by Combining Fuzzy-AHP and GIS Methods

Abstract

Finding the place of accommodation is one of the most crucial issues during a journey. This study aims to support the decision-making of tourists for choosing the optimal accommodation by combining fuzzy analytic hierarchy process (FAHP) and geographic information system (GIS) techniques. The adopted criteria are the cost per room, the distance from the center, the level of security, the place rating, and the availability of free cancellation and breakfast. Due to some uncertainty and diversity of criteria, the FAHP approach is applied to consolidate tourists’ decisions by applying criteria weighting, while the GIS is used to overlay the weighted criteria and to visualize the ranked places of accommodation on a map. The combined technique is applied on a case study in Budapest City, where the analysis is conducted on 364 places of accommodation. The results show that half of the places are recommended for tourists, and more than fifth of the accommodations are highly recommended. Furthermore, it can be concluded that the cost per room was the highest influential criterion with 0.233 importance weight, followed by the security level with 0.205. The lowest factor affecting the choice of accommodation was the free cancellation service. It was demonstrated that the rating weight importance was 0.182, while the breakfast and the distance from the center had approximately the same importance. As a recommendation, some improvements on the accommodation, such as decreasing the cost per room, enhancing the services, or developing the quality of the places, would increase their attractiveness for tourists.

O Impacto da Pandemia Covid-19 na preferência dos Turistas Domésticos por Acomodações:

“…Similarly, in the study conducted by Mahdi & Esztergár-Kiss (2021), it was stated that room prices, security, breakfast and proximity to the city center are effective. Hao and Har (2014), on the other hand, stated that the most influential attributes in the accommodation choices of businesswomen are security and location.…”

“…Among the studies on the preferences of tourists, there are those that investigate accommodation choices, as well (Chen, 2000;Hao & Har, 2014;Kim Lian Chan & Baum, 2007;Mahdi & Esztergár-Kiss, 2021). That is because accommodation businesses and hotels are centers of attraction for tourists due to their unique design and environment, operational style and opportunities to interact with guests (Liu, Wu, Morrison, & Sia Juo Ling, 2015).…”

Research on the evaluation of economic vitality of districts in Beijing on experimental and mathematical statistics analysis

“…AHP is a method to decompose complex problems into simple models containing hierarchical relationships (Mahdi A, 2021). It can determine the relative importance of each factor through pairwise comparison and calculate the importance of all indicators.…”

Kesan Perdagangan Antarabangsa terhadap Permintaan Pelancongan: Kes di Malaysia

“…Walau bagaimanapun, dalam menentukan kecenderungan seseorang untuk mengadakan perjalanan kita harus memahami kehendak dan demografi yang berhubung dengan seseorang individu terlebih dahulu (Yeh & Liu 2019;Promsivapallop & Kannaovakun 2020). Begitu juga dengan rintangan yang selalu berhubung secara songsang dengan ketibaan pelancongan seperti jarak (Rahmani et al 2019;Ghosh 2020;Mahdi & Esztergár-Kiss 2021), bayaran perkhidmatan (Dikgang & Muchapondwa 2014;Sardana 2019), kualiti perkhidmatan (Tyrväinen et al 2014;Penn et al 2016;Hasani et al 2017;Liu & Koa 2018) dan sebagainya. Di sini sekali lagi ditegaskan faktor rintangan berhubung negatif dengan permintaan pelancongan.…”