Abstract:Purpose. In this study, the authors explore the role of museum visitors’ perceptions and experiences of authenticity. They introduce several variants of authenticity experience and analyse how they are intertwined and feed visitor satisfaction.
Method. The authors apply a multi-step model fitting and validation procedure including inferred causation methods and finite mixture modelling to verify whether the visitors’ perceptions of authenticity are subject to unobserved heterogeneity. They elaborate an Authen… Show more
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