Abstract:This thesis examined the cognitive processes by which individuals engage in goal level choice and the affective processes that individuals experience during approach and avoidance goal striving. The aim was to develop a set of formal theories that can explain and predict the trajectories in goal level choice and affective states as individuals strive towards goals framed as desirable or undesirable end-states. These formal theories provide an explanation of processes at multiple levels of analysis, and incorpo… Show more
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