Modelling consumer perceptions of green products, purchasing behaviour and loyalty

Abstract

‹ 103 › behaviour. It was also found that purchase intention had a strong correlation with re-purchase intention. We thus propose that marketers need to formulate and implement green marketing strategies to improve consumer perceptions of green products. We also suggest that marketers should drop deceptive marketing practices that cause consumers to be skeptical about green products.

Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour

“…According to Mwonzora (2021) Harare is the capital city of Zimbabwe with a population of 2,123,132 million. Chikosha and Potwana (2021) recommended that future research be done in more extensive, wealthier areas like Harare to see how the results turn out. Their study examined the impact of product quality on purchase intention for green products.…”

“…These sources of energy production are not only depleting but they are unclean, not environmentally friendly and unsustainable, thus the policymakers should now incorporate renewable energy resources in the energy portfolio to ensure sustainability (Samu et al, 2019). In Zimbabwe, noticeable green products are energy saving bulbs, computers, refillable/reusable consumer product packages, solar energy systems, ethanol blended fuel and washing machines, amongst others (Chikosha and Potwana, 2021). To hasten the growth of a green economy, the Zimbabwean government has weighed in by crafting an environmental policy aimed at integrating environmental aspects into national development plans, embarking on specific actions that encourage the consumption of green products (Chikosha and Potwana, 2021).…”

“…In Zimbabwe, noticeable green products are energy saving bulbs, computers, refillable/reusable consumer product packages, solar energy systems, ethanol blended fuel and washing machines, amongst others (Chikosha and Potwana, 2021). To hasten the growth of a green economy, the Zimbabwean government has weighed in by crafting an environmental policy aimed at integrating environmental aspects into national development plans, embarking on specific actions that encourage the consumption of green products (Chikosha and Potwana, 2021). Therefore, deducing from the aforementioned elucidations, the choice of Harare, Zimbabwe as the location for the study on attitudes towards the use of environmentally friendly household appliance products and consumers' green purchase intention is relevant for several reasons.…”

“…Local scholars in Zimbabwe have determined the environmentally-friendly practices in hotels in Zimbabwe (Mbasera et al, 2016). In addition, Chikosha and Potwana (2021) examined consumer perceptions of green products, purchasing behaviour and loyalty in Zimbabwe. Furthermore, Ndofirepi (2019) explored on the gender-based dichotomies in various psychographic attributes for environmentally friendly products in Zimbabwe.…”

The effect of eco-label and perceived consumer effectiveness toward green purchase

“…Consumers who are more concerned about the environment will show a strong purchase intention to purchase eco-labels products (Heo & Muradhilaran, 2019). Environmental concern has a strong relationship with green purchases; environmental concern is a strong predictor because of its strong implications for consumers to find their own identity, such as being entangled in environmental issues (Chikosha & Potwana, 2021). In the green purchase context, stated that consumers who are concerned about the environment positively influence pro-environmental behavior.…”