Abstract-Advanced driver assistance systems are designed to make driving easier that is, to alleviate the driver's workload, and to increase traffic safety. However, traffic safety is affected by negative behavioral adaptation, meaning that drivers tend to increase speed and pay less attention to driving when supported by an advanced assistance system. We relate behavioral adaptation to reinforcement learning at a subconscious level, and propose that driver assistance is dynamically varied within predetermined safety limits. The aim of employing a dynamic assistance policy is to prevent the driver from noticing a constant improvement in vehicle handling. We conclude by describing ongoing work for empirically evaluating an improved lane departure warning system that uses a dynamic assistance policy.Index Terms-advanced driver assistance systems, lane departure warning systems, lane keeping assistance systems, negative behavioral adaptation, reinforcement learning, dynamic assistance policy I. INTRODUCTION he evolution of a new generation of advanced driver assistance systems is to a large extent propelled by advances in sensor technology, steadily increasing computing power and fast algorithms for analyzing in real-time multiple sources of sensor data [1]- [3]. Whereas much emphasis is put on the safety and reliability of the technical system, there is little concern of the human driver. However, the driver is of central importance for traffic safety. Empirical studies indicate that drivers have a tendency to adapt their driving style and misuse the increased safety margins created by advanced driver assistance systems, a phenomenon called negative behavioral adaptation [4]-[7]. Drivers may, for example, increase the driving speed and pay less attention to the driving task, to such an extent that the safety margins created by the driver assistance system are cancelled out [8], [9]. While this problem is widely acknowledged, to date no technically- based, engineering solutions have been proposed that could mitigate the adverse safety effects of negative behavioral adaptation.