“…However, several scholars argue that even if TPB is integrated with NAM, the compound model are not adequately convincing to explain proenvironmental behaviors (Li et al, 2019;Yu et al, 2021a). The limitation of the merged TPB-NAM model is that this model overlooks the facilitating or impeding effects of environmental and contextual factors on decisionmaking process (Kumar, 2022;Si et al, 2021). In other words, the integrated TPB-NAM model lacks considering the moderation role of contextual influences (Goh et al, 2022), other theories, like stimulus-organism-response (SOR) and stimulus-organism-behaviorconsequences (SOBC), assume that the relationship between behavioral responses (behavioral intention) and consequence (actual behavior) can be constrained or facilitated by moderators, such as contextual and individual influences (i.e.…”