Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis

Diamantopoulos, Adamantios; Davydova, Olga; Arslanagić-Kalajdžić, Maja

doi:10.1016/j.jbusres.2018.12.007

Cited by 55 publications

(66 citation statements)

References 70 publications

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“…Researchers have defined certain consumers’ consistent preferences for foreign products despite higher prices and lower quality as “xenocentrism” ( Balabanis & Diamantopoulos, 2016 ). Although consumer xenocentric orientations are common phenomena among certain consumers from developing countries, emergent economies, as well as developed countries (e.g., Diamantopoulos et al, 2019 , Mueller et al, 2020 ), compared to other tendencies towards foreign or local products, such as consumer ethnocentrism and consumer animosity, xenocentrism has only recently been considered by researchers in consumer behavior research ( Cleveland & Balakrishnan, 2019 ). Consumer ethnocentrism is a classical construct in the literature on international marketing, defined as “the beliefs held by consumers about the appropriateness, indeed morality, of purchasing foreign made products.” ( Shimp & Sharma,1987, p. 280 ), suggesting a general consumer disposition regardless of the specific products or situations involved ( Balabanis & Siamagka, 2017 ).…”

Section: Conceptual Background and Hypotheses Developmentmentioning

confidence: 99%

Impact of consumer global–local identity on attitude towards and intention to buy local foods

Zhang

Jing

Grunert

2022

Food Quality and Preference

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Section: Conceptual Background and Hypotheses Developmentmentioning

confidence: 99%

Impact of consumer global–local identity on attitude towards and intention to buy local foods

Zhang

Jing

Grunert

2022

Food Quality and Preference

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“…This research shortage has persisted, although empirical evidence indicates that several groups of people are empathic towards purchasing foreign goods and services. Reference [17] stated that consumer xenocentrism could explain those preferences. Given this scenario, the purpose of this investigation is to analyze both the direct and indirect effects of xenocentrism on the consumer purchase intentions towards imported products through product attitudes and perceived product quality.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

2020

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Globally, xenocentrism has emerged as a significant concept to understand consumer behavior regarding local and foreign products. In this context and based on a sample of Colombian customers, this investigation aims to analyze both the direct and indirect effects of xenocentrism on the consumer purchase intentions of imported products through product attitudes and perceived product quality. Xenocentrism was measured using the XSCALE, and the research model was analyzed with partial least squares structural equation modeling. The result indicates that xenocentrism has a positive direct effect on purchase intentions, perceived product quality, and product attitudes. The analysis also shows that product attitudes will partially mediate the effect between xenocentrism and purchase intentions. In light of these findings, xenocentrism in Latin America arises as a solid construction to explain consumer behavior, mainly when individuals’ beliefs generate a positive appreciation of the purchase of imported products that compete in local markets. Moreover, these results permit designing sustainable marketing strategies that are more suited to the xenocentrism of Latin American consumers.

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“…For these authors, xenocentrism can offer this explanation. Recently, Diamantopoulus et al (2018) administered Balabanis and Diamantopoulus' C-XENSCALE to Russian consumers, and found that Russian xenocentric consumers tend to underestimate the image of their country of origin, showing negative attitudes towards national brands. On the other hand, they tend to overvalue the image of foreign countries and have positive attitudes towards foreign brands, but only towards original brands, not counterfeit ones.…”

Section: Validation With Wine Consumersmentioning

confidence: 99%

The Xenocentrism scale in Brazil: validation with wine consumers

Mueller

Damacena

Torres

2020

IJWBR

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Purpose The purpose of this paper is to obtain evidence for validity of the consumer xenocentrism scale adapted to wine consumption in Brazil. Xenocentrism is the internalized belief of the consumer about the inferiority of national products, and a propensity to prefer foreign products when compared to national products for the purposes of social aggrandizement. Design/methodology/approach Two samples composed of wine consumers were investigated (online and paper-and-pencil questionnaires), and the scale validation process was carried out in two studies. The sample of the first study was composed of 195 participants, and in the second study, 258 participants were investigated. Data were treated with confirmatory factor analyses and structural equation modeling. Findings Main results pointed to the discriminant and predictive validity for the Brazilian version of the scale of consumer xenocentrism adapted to the context of wine consumption. Originality/value This study expands on the original one by Balabanis and Diamantopoulus (2016), proposing the validation of the scale with Brazilian consumers. It also expands on the understanding of this behavior to a specific product (domestic wines) and offers evidence of scale validity in a culturally and economically context different from that of the original study, suggesting some evidence that the xenocentrism construct may actually occur in different cultures. An agenda of empirical research is suggested, to the understanding of the antecedents of xenocentric consumption behavior that will help Brazilian wineries to come up with more effective marketing strategies.

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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis

Cited by 55 publications

References 70 publications

Impact of consumer global–local identity on attitude towards and intention to buy local foods

Impact of consumer global–local identity on attitude towards and intention to buy local foods

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

The Xenocentrism scale in Brazil: validation with wine consumers

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