Modeling the Relationship between Time-in-Market and Market Share for Casual-Dining Chains in the Kuwait Market

Pleshko, Larry P.; Heiens, Richard A.

doi:10.1080/08961530.2024.2364325

Journal of International Consumer Marketing

2024

DOI: 10.1080/08961530.2024.2364325

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Modeling the Relationship between Time-in-Market and Market Share for Casual-Dining Chains in the Kuwait Market

Larry P. Pleshko,

Richard A. Heiens

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Modeling the Relationship between Time-in-Market and Market Share for Casual-Dining Chains in the Kuwait Market

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References 54 publications

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