Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

Shi, Rui; Li, None Gaihang; Guo-lian, Liu

doi:10.7741/rjcc.2012.20.6.937

The Research Journal of the Costume Culture

2012

DOI: 10.7741/rjcc.2012.20.6.937

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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

Rui Shi¹,

None Gaihang Li²,

Liu Guo-lian

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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

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