Modeling Store Characteristics as Antecedents of Impulse Purchase

Chaturvedi, Ramesh Kumar

doi:10.17010/ijom/2013/v43/i2/34049

Cited by 3 publications

(4 citation statements)

References 3 publications

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“…Completing the S-O-R model, the term response refers to consumers' emotional and behavioural reactions to the stimuli (Mehrabian and Russell, 1974;Jung Chang et al, 2014). A possible reaction is impulse buying behaviour (Chaturvedi, 2013), a multifaceted phenomenon responsible for a significant fraction of worldwide retail turnover (Mohan et al, 2013;Mittal et al, 2016). Literature shows impulse buying behaviour as a sudden, powerful and persistent desire to instantly buy a product or service (Rook, 1987); a sudden and immediate purchase without prior intention to purchase (Beatty and Ferrell, 1998); a reactive behaviour as a direct response to stimulation (Piron, 1991); and a hedonistic and affective experience associated with high emotional activation and low cognitive control (Baumgartner, 2002).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Drivers of impulse buying behaviour in retail are known to be multidimensional (Rook and Fisher, 1995;Chaturvedi, 2013), with social, cultural, personal and situational factors influencing impulse buying behaviour (Chaturvedi, 2013;Gudonavičienė and Alijošienė, 2015;Flamand et al, 2016). Thus, the S-O-R model was expanded to include the situational variables (Belk, 1975) or amount of available time in the moment of purchase, the opposite to the feeling of haste (Beatty and Ferrell, 1998).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Many elements of store environment are under the control of retailers and have the potential to influence impulse buying behaviour (Lee and Kacen, 2008;Laksono, 2013;Chaturvedi, 2013). In this context, further evidence is required in order to assist global companies in understanding the way culture affects purchase behaviour (Pornpitakpan and Han, 2013).…”

Section: Introductionmentioning

confidence: 99%

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Store atmosphere and impulse: a cross-cultural study

Barros

Petroll

Damacena

et al. 2019

IJRDM

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Purpose The purpose of this paper is to investigate the influence of store atmosphere on consumers’ positive emotional responses and impulsive purchase behaviour. In addition, it analyses the moderating role of culture characteristics and situational variables on this influence. Design/methodology/approach The study carried out a quantitative face-to-face on-site survey of a retail fashion brand in two countries, Brazil and Germany. This paper extended the original model of Jung Chang et al. (2014) based on environment, design and social features (staff) by adding store atmosphere factors such as layout, music and lighting (Mohan et al., 2013), thereby defining store atmosphere as the way customers perceive and experience the combination of all those factors. Findings Data analysis from 313 consumers by structural equation modelling (PLS–SEM) showed that most factors influence consumers’ positive emotional responses, but no significant difference between countries. However, the effect of emotions on impulse purchase behaviour is stronger among collectivist consumers (Brazil) than among individualists (Germany). Originality/value This study sheds light on the links between store atmosphere and retail market in Brazil and Germany, framing its conclusions in the context of a comparison between cultures. The paper extends the growing research in the area by exploring the moderating role of the individualism–collectivism dimension of national culture in consumer buying behaviour by comparing the strength of various relationships across shoppers from individualistic vs collectivistic cultures.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Store atmosphere and impulse: a cross-cultural study

Barros

Petroll

Damacena

et al. 2019

IJRDM

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show abstract

“…[29] Explored about the Indian youth and their interest towards impulse buying and found that shopping for enjoyment and sensory stimulants influences impulse purchasing. [30] Has told that in-store factors is one of the major cause of impulse purchase like discount and offer, visual merchandising, trial ability, staff attitude, store design etc. [31] Found that impulse buying is a result of interaction of the various internal and external stimuli.…”

Section: Impulse Buying Tendencymentioning

confidence: 99%

Exploring Tech Savvy Trait AS A Base for Profiling Impulse Buyers

Chaturvedi*,

Dwivedi

2019

IJRTE

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Impulse buying behavior is a sudden spontaneous urge of the consumer to make unplanned purchase after seeing the product in the retail outlet. Such type of behavior involves purchasing without much thinking. A number of studies have been conducted in the past regarding consumer decision making. This study has its base in the form of tech savvy consumers. Impulse purchase behavior for tech savvy consumers has not been studied much in the past; neither any scale has been developed specifically for such kind of behavior. Numerous technological products are entering the markets now days in our Indian market. Talking about the smart phones or the automobiles etc. loaded with a plethora of latest technological features and also the information technology featured services like net banking, internet of things etc. are also the primary choice and these technical features attract the consumers in the products. This research will open insights about the impulse purchasing behavior of tech savvy consumers and there are some other personality traits also. Using the technique of K means clustering analysis has been done.

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A Study on Impact of Social Media on Consumer’S Towards Hedonic Shopping (With Special Reference to Virudhunagar District)

Mahamayi¹,

Hemalatha

2019

SSRN Journal

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Modeling Store Characteristics as Antecedents of Impulse Purchase

Cited by 3 publications

References 3 publications

Store atmosphere and impulse: a cross-cultural study

Store atmosphere and impulse: a cross-cultural study

Exploring Tech Savvy Trait AS A Base for Profiling Impulse Buyers

A Study on Impact of Social Media on Consumer’S Towards Hedonic Shopping (With Special Reference to Virudhunagar District)

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