Modeling of the comprehensive assessment of the effectiveness of economic entities: Management aspect

Abstract

The COVID-19 pandemic has caused an unprecedented structural change in the current evolutionary development of the national economy of Ukraine. Situational trends that arise in the open economy of the country require reactive changes in the conditions for doing business and force public authorities to update strategies or mechanisms to support it. At the same time, a number of explicit factors, including unemployment and inflation, further exacerbate the problems in business activities. This makes it necessary to search for relevant methods that would allow interested stakeholders to carry out uninterrupted diagnostics of the state of entrepreneurship development and, on this basis, determine effective government policy tools to support this sector of the economy. Important management measures are the current assessment of the business sector, determination of its future development, and forecasting the consequences of the impact of the external environment on the activities of enterprises. At the same time, the updated methods should take into account the evolution of the development of the national economy and the specifics of the modern activities of large, medium, and small enterprises in Ukraine. The purpose of the article is to develop a relevant methodology for assessing the current activities of business entities in the managerial aspect, as well as modeling the forecast for the development of this sector of the economy, taking into account the specifics of the functioning of the national economy of Ukraine. The use of the methodology proposed by the authors will make it possible to systematically assess the current state of entrepreneurship development and respond in advance to negative factors that cause its inert development.