Modeling IoT and Big Data Implementation

Jonny, Jonny; Kriswanto, Kriswanto; Matsumura, Toshiro

doi:10.1109/icimtech53080.2021.9535084

Cited by 5 publications

(3 citation statements)

References 22 publications

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“…The IoT in marketing is used as an innovative communication strategy in which digital communication objects and appropriate protocols are interconnected in order to facilitate information flow [38]. Besides this, IoT technologies are used to collect enormous amounts of data from users due to their integration in a wide range of devices, including smartphones, monitoring sensors, surveillance cameras, and home appliances [39]. Marketers can use this as an opportunity to gather strategic information from target customers.…”

Section: Internet Of Things (Iot)mentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles.

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Section: Internet Of Things (Iot)mentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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“…IoT in marketing is used as an innovative communication strategy in which digital communication objects and appropriate protocols are interconnected to facilitate information flow [46]. Besides, IoT technologies are used to collect enormous amounts of data from users due to their integration in a wide range of devices, including smartphones, monitoring sensors, surveillance cameras, and home appliances [47]. Marketers can use this as an opportunity to gather strategic information from target customers.…”

Section: Internet Of Things (Iot)mentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário¹,

Dias²

2022

Preprint

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Industry 4.0 or the Fourth Industrial Revolution is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers' current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on industry 4.0 and marketing. Therefore, a systematic literature review was conducted based on SCOPUS indexing online database of scientific articles, the most important peer-reviewed peer in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations on, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity.

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“…To explore new potentials for increasing customer satisfaction, company leaders and managers can incorporate information into their systems and processes thanks to this interconnected technology (Kamp, 2018). The Internet of Things (IoT) is a cutting-edge communication strategy that uses appropriate Moreover, as IoT technologies are integrated into various devices, such as smartphones, monitoring sensors, surveillance cameras, and household appliances, they are used to collect large amounts of consumer data (Jonny et al, 2021b). Marketers can take advantage of this opportunity to interview target consumers for strategic information.…”

Section: Internet Of Things (Iot)mentioning

confidence: 99%

Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0

Mas’ud¹

2021

Khazanah Hukum

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This study tries to show that implementing a comprehensive marketing program will help Islamic microfinance institutions (LKMS) improve their overall performance, especially in the current industrial era. Like other Islamic organizations, Islamic microfinance institutions must follow Islamic (Sharia) rules in all aspects of a business. Then a marketing program suitable for Islamic microfinance institutions must include a marketing concept established by relying on Islamic values. Similar to other organizations, the main objective of the marketing program of Islamic microfinance institutions is to retain existing customers and attract new customers. In addition, an efficient marketing program must contain several specifications emphasizing the nature of the market and the institution itself, competitors, development of marketing plans, and client preferences. Some concrete steps that need to be taken by LKMS are using Internet of Things (IoT) technology, cloud computing, big data and customer profiling, and electronic payments

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Modeling IoT and Big Data Implementation

Cited by 5 publications

References 22 publications

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0

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