1996
DOI: 10.1002/(sici)1099-1727(199623)12:3<211::aid-sdr105>3.0.co;2-8
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Modeling innovation processes for decision support and management simulation

Abstract: The article describes results from an ongoing research project that was started several years ago. It outlines the concepts of computer‐based decision support and the role of management simulators for innovation management. It presents a modularly composed model of the innovation process which reflects the tight relationships between corporate actions and competitors' response. The model explains how the dynamics of a product life cycle are generated, and how the firm's performance influences market behavior. … Show more

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Cited by 88 publications
(28 citation statements)
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“…LEARN! , a complex management simulator with more than 2000 connected variables, was originally developed by an economics research group at the University of Mannheim (Germany) as a tool for testing economic theories (Milling, 1996; Größler et al, 2000; Maier and Größler, 2000). In the version applied by Wittmann et al (1996), participants have to manage a high-technology company competing with three others simulated by the computer.…”
Section: Part Ii: Review and Critique Of The Minimally Complex Systemmentioning
confidence: 99%
“…LEARN! , a complex management simulator with more than 2000 connected variables, was originally developed by an economics research group at the University of Mannheim (Germany) as a tool for testing economic theories (Milling, 1996; Größler et al, 2000; Maier and Größler, 2000). In the version applied by Wittmann et al (1996), participants have to manage a high-technology company competing with three others simulated by the computer.…”
Section: Part Ii: Review and Critique Of The Minimally Complex Systemmentioning
confidence: 99%
“…They give insights concerning the influence of innovators or imitators on the diffusion process. Milling () or Sterman () provided a feedback‐oriented interpretation of the Bass model consisting of a balancing feedback loop B1 (advertising) and a reinforcing loop R1 (word‐of‐mouth). The model in system dynamics stock‐and‐flow notion as well as its behavior over time for the stock ‘X Adopters’ is shown in Figure .…”
Section: A Diffusion Model Of System Dynamics With Network Effectsmentioning
confidence: 99%
“…System dynamics has been used to understand the diffusion process at an aggregate level in a number of previous studies (Milling 1996;Maier 1998) and to specifically explore the diffusion of telecommunications (Osborne, 1999). The particular value of system dynamics in modelling the diffusion process stems from the large number of factors that influence a potential customer"s decision to adopt a product.…”
Section: Simulation Modelmentioning
confidence: 99%