Modeling customer value perceptions in cross-cultural business markets

Blocker, Christopher P.

doi:10.1016/j.jbusres.2010.05.001

Cited by 94 publications

(67 citation statements)

References 51 publications

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“…Extensive empirical work has confirmed that there is a positive relationship between the two constructs (Blocker 2011).…”

Section: Relationships Between Customer Value and Other Marketing Conmentioning

confidence: 98%

“…The CV approach encompasses many more facets than quality alone, e. g., by taking into account cost or risk attributes (Zeithaml 1988;Bolton and Drew 1991). Regarding CS, most researchers agree that CS is a post-consumption assessment by the user about the purchased product or service, and conclude -supported by empirical evidence -that CV is an antecedent of customer satisfaction (Blocker 2011). CS research generally focuses on benefits (Ruyter de et al 1997;Sweeney and Soutar 2001;Eggert and Ulaga 2002) and current post-purchase customers.…”

Section: Understanding Of Customer Valuementioning

confidence: 99%

See 1 more Smart Citation

Customer value from a customer perspective – a comprehensive review

Graf

Maas

2014

Service Value Als Werttreiber

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“…Extensive empirical work has confirmed that there is a positive relationship between the two constructs (Blocker 2011).…”

Section: Relationships Between Customer Value and Other Marketing Conmentioning

confidence: 98%

Section: Understanding Of Customer Valuementioning

confidence: 99%

Customer value from a customer perspective – a comprehensive review

Graf

Maas

2014

Service Value Als Werttreiber

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“…There are cases in which the low price is what influences the perception of value; in others, is the balance between quality and price (CENGIZ; KIRKBIR, 2007). Sánchez-Fernández and Iniesta-Bonillo (2006) Zeithaml (1988) Source: Sánchez-Fernández and Iniesta-Bonillo (2006, p. 49) In The marketing literature review allows to observe that the concept of perceived value is often related to an exchange between the values or gains received (benefits) and costs or sacrifices incurred by the purchase of a product (BLOCKER; FLINT, 2007;WOODRUFF, 1997, BLOCKER, 2011PERREA;GRUNERT;KRYSTALLIS, 2014).…”

Section: Perceived Value and Perceived Sacrificementioning

confidence: 99%

The value perceived and the sacrifice perceived by vegetarian food consumers

Birchal

Moura

Vasconcelos

et al. 2018

Pensamento Contemporâneo em Administração

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This study aimed to identify what are the items that make up the categories of value and sacrifice perceived by the consumer of vegetarian food. It´s an exploratory research and fifteen vegetarians were interviewed through a structured interview script and the data were analyzed by means of content analysis. The results indicate the existence of functional (physical and mental well-being, as well as healthy food), social (perception that being a vegetarian is something positive), emotional (more peaceful feeling, with a clean conscience), conditional (ease of access and variety of vegetarian food) and monetary values for vegetarians. There are also sacrifices, in the same dimensions (functional, social, emotional, conditional and monetary) as nutrients deficiency, incomprehension of other people, perception of "boredom" of vegetarians, among others. This study improves the knowledge of the components of perceived value and perceived sacrifice by the vegetarian consumers, serving as a base for further researches.Keywords: Consumer' Perception. Perceived Value. Perceived Sacrifice. Vegetarian. Vegetarian Food. ResumoEste estudo teve como objetivo identificar quais são os itens que compõem as categorias de valor e sacrifício percebidas pelo consumidor de comida vegetariana. Essa é uma pesquisa exploratória e quinze vegetarianos foram entrevistados através de um roteiro de entrevista estruturado e os dados foram analisados por meio de análise de conteúdo. Os resultados indicam que há valores funcionais (bem estar físico e mental, como também um alimento saudável), sociais (percepção de que ser vegetariano é uma coisa positiva), emocionais (sentimento de maior tranquilidade, com uma consciência limpa), condicionais (facilidade de acesso e variedade de comida vegetariana) e monetários para os vegetarianos. Existem, também, sacrifícios, nas mesmas dimensões (funcionais, sociais, emocionais, condicionais e monetários) tais como deficiência de nutrientes, incompreensão de outras pessoas, percepção de tédio dos vegetarianos, entre outros. Este estudo melhora o conhecimento dos componentes de valor e de sacrifício percebidos pelo consumidor vegetariano servindo como base para outras pesquisas.Palavras-chave: Pecepção do Consumidor. Valor Percebido. Sacrifício Percebido. Vegetariano. Comida Vegetariana.

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“…Focus has traditionally been on customer value (Ulaga 2001, Golfetto and Gibbert 2006, Blocker 2011, Keränen and Jalkala 2014, but there is also value for suppliers (Walter, Ritter et al 2001, Ramsay andWagner 2009). An implication for procurement value is that dual value propositions are made simultaneously: provoking expectations of value for the supplier and for the own firm.…”

Section: The Concept Of Valuementioning

confidence: 99%

The role of context, activities, and organization, in Value-Based Procurement

Larsson¹

2018

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This thesis explores the adoption of a Value-Based Procurement Strategy. A procurement strategy is value-based when it facilitates procurement to develop attractive value propositions for both suppliers and internal stakeholders. The procurement function, including its activities and organization, and the collaboration with suppliers, are shaped to achieve this goal. SAAB, a Swedish military fighter airplane manufacturer, has been driven to adopt such a strategy by its surrounding context and market position, which demand that SAAB find new ways to attract key suppliers. SAAB responded to this demand by offering suppliers alternative benefits in terms of, for example, knowledge, intelligence, standardization, co-marketing, and prioritization. SAAB offers the empirical opportunity taken by this thesis to explore Value-Based Procurement.A theoretical framework built on literature on procurement in terms of procurement context, procurement activities, and procurement organization informs this study. The framework also encompasses literature on value and value propositions. A value perspective describes well both how SAAB's procurement function has been shaped, and the work that the procurement Värdeerbjudanden är verktyg för att utveckla inköpsstrategi och för att exekvera på sådan strategi i inköps arbete. Denna avhandling fördjupar också förståelsen för värde genom att förespråka en parallell syn på samutvecklat värde för kund och leverantör. Slutligen bidrar den till inköpsliteraturen genom att visa att den köpande sidan också kan erbjuda värde. Denna avhandling bidrar till företagsledare genom att illustrera hur en Värdebaserad inköpsstrategi kan införas och möjliga anledningar till varför den borde införas. Den föreslår också "value actions" som möjliga satsningar på att förbättra Värdebaserad inköpsstrategi.-viii --ix -

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Modeling customer value perceptions in cross-cultural business markets

Cited by 94 publications

References 51 publications

Customer value from a customer perspective – a comprehensive review

Customer value from a customer perspective – a comprehensive review

The value perceived and the sacrifice perceived by vegetarian food consumers

The role of context, activities, and organization, in Value-Based Procurement

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