Modeling Consumer Preference for Roasted Peanuts and Products Containing Roasted Peanuts

Abstract

Factors affecting the consumption of roasted peanuts and products containing roasted peanuts were evaluated. A questionnaire was self-administered to 606 students and staff at Auburn and North Carolina A&T Universities. Fifty-six percent of respondents consumed roasted peanuts less than once per week while 31 percent consumed products containing roasted peanuts between once and twice weekly. Factors influencing the weekly consumption of roasted peanuts were age, gender, the use of the product as a side dish, crunchiness, convenience, and allergenicity (p < 0.05), whereas age, gender, the use of

Groundnut consumption frequency in Ghana

“…In the US, per capita consumption of peanuts is estimated at 12 lbs annually, whereas, in Ghana, based on this survey, weekly consumption figures are estimated at 77 lbs per capita per annum. Jolly et al. (2001) found that consumers in the Southern United States consume groundnuts fewer than three times per week, whereas, in Ghana, the consumption frequency is generally at least once a week, although 32% of respondents consumed groundnuts three times or more per week.…”

“…Consumers older than 35 to 55 years of age tend to consume less groundnuts and groundnut products than younger ones. Jolly et al. (2001) found that consumption of dried groundnuts (peanuts) in the Southern US decreased after 55 years of age.…”

“…Holbrook and Schindler (1994) suggested that certain products demonstrate preference peaks. Jolly et al. (2001) showed that there was a preference peak that ranges from 35 to 55 in the consumption of peanut.…”

“…Groundnuts are consumed at many social events as stews, snacks or other dishes. The use of the groundnut products during holidays, on festive occasions and as special meals is likely to enhance consumer preference for the product, and therefore, the amount and frequency of their expenditures on groundnut products (Jolly et al. , 2001).…”

“…With knowledge of the likely effects of these factors on the frequency of consumption and the product forms consumed (based on a study by Jolly et al. , 2001), we developed a qualitative response model to evaluate the various factors affecting consumption frequency of groundnuts in Ghana and the product forms consumed.…”