Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers

Warleta, Gonzalo Moreno; Gallo, María Puelles; Ventisca, Mónica Díaz-Bustamante

doi:10.1007/978-3-319-29877-1_146

Rediscovering the Essentiality of Marketing

2016

DOI: 10.1007/978-3-319-29877-1_146

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Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers

Gonzalo Moreno Warleta

María Puelles Gallo

Mónica Díaz-Bustamante Ventisca

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Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers

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