Model Orientasi Kewirausahaan dan Strategi Bisnis Guna Meningkatkan Kinerja Wirausaha Perempuan di Bogor

Primadhita, Yuridistya; Ayuningtyas, Eka Avianti; Primatami, Anggraita

doi:10.33370/jpw.v23i1.493

Cited by 3 publications

(3 citation statements)

References 8 publications

(16 reference statements)

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“…In addition, entrepreneurial orientation, market orientation, and company performance are closely related to a clear understanding of environmental factors and competitive strategy choices (Lukiastuti, 2021). Entrepreneurial orientation factors and stronger business strategies can also influence the better performance of MSMEs (Primadhita et al, 2021).…”

Section: Digitalizationmentioning

confidence: 99%

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

Siregar,

Dalimunthe,

Rini

et al. 2024

Rand. Inter. Social Sci. J.

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This research aims to increase the competitiveness of women entrepreneurs in Medan City and Deli Serdang Regency, North Sumatra, through human resource transformation. In the Society 5.0 era, women have a crucial role in increasing competitiveness through entrepreneurship. Even though the business potential in the region is significant, human resources have not been fully optimized. This research identified several problems, including the low competitiveness of female entrepreneurs, lack of managerial experience, lack of innovation ability, and limited education. This research was conducted using a qualitative descriptive approach, involving 115 female entrepreneurs as respondents. The results of the analysis show that the majority of female entrepreneurs are aged 41-50 years, have 2-5 years of business experience, and most do not have a business license. Nevertheless, the quality of women entrepreneurs is considered good, especially in terms of interpersonal skills and responsibility for business. The analysis also reveals the importance of the quality of human resources in increasing competitive advantage. Technical skills, management, entrepreneurship and personal maturity were identified as key factors that need to be improved. It is hoped that the transformation of human resources can improve the quality and innovation of women entrepreneurs. In the context of digitalization, women entrepreneurs need to utilize digital marketing to expand business networks. As many as 46.09% of respondents agreed with this effort. Improving the quality of human resources in terms of mastery of information technology is crucial for taking advantage of digitalization opportunities. The results of the Forum Group Discussion emphasize the importance of the business community, in-depth training, and the role of the family in supporting women entrepreneurs. Technological innovation, understanding regulations, and halal certification are also considered important to improve product quality. This research contributes by identifying the problems and opportunities faced by women entrepreneurs in North Sumatra. By implementing the Social Entrepreneur Strengthening Model, it is hoped that the transformation of human resources can increase the competitiveness and welfare of women entrepreneurs and support local economic growth.

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Section: Digitalizationmentioning

confidence: 99%

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

Siregar,

Dalimunthe,

Rini

et al. 2024

Rand. Inter. Social Sci. J.

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“…Oleh karenanya dalam menjalankan usaha ini perlu dibekali dengan strategi usaha. Penguatan kapasitas pelaku usaha mutlak diperlukan untuk menciptakan usaha yang berdaya saing dan berkelanjutan dalam jangka panjang (Primadhita et al, 2021). Kondisi mitra sebagai peternak bebek budidaya masih Indrajit Wicaksana, at.al / Pendampingan Usaha Budidaya Bebek Berbasis Tiga Pilar Volume 1 Nomor 3, Agustus 2023 Jurnal Penelitian dan Pengabdian Masyarakat Lisensi Creative Commons -Attribution 4.0 International -CC BY 4.0 219 tergolong berskala kecil.…”

Section: Hasil Dan Pembahasanunclassified

Pendampingan Usaha Budidaya Bebek Berbasis Tiga Pilar Peternakan di Kecamatan Cileungsi

Wicaksana,

Budiningsih,

Primadhita

2023

j.penelit.pengabdi.masy.

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This business assistance is part of productive community service which aims to provide entrepreneurial knowledge in the field of animal husbandry using the three pillars. Partner, namely the Cuan Barokah duck farming business located in Cileungsi District, Bogor. Partner is provided with socialization and business assistance so it can conduct business analysis and find solutions to create increased business. In the aspect of feeding, partner is equipped with knowledge so the feeding process is more efficient. In the managing aspect, partner is provided with easy financial recording training and better sanitary system. In the breeding aspect, partner is trained so it can carry out nurseries independently. The existence of this training is expected to help create an increase in sustainable business capacity on Cuan Barokah duck farming in Cileungsi District, Bogor Regency

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“…Orientasi kewirausahaan berdampak positif terhadap Kinerja UKM di Jabodetabek (Primadhita, Ayuningtyas, & Primatami, 2021) dan hasil penelitian (Ludiya, 2020) menjelaskan bahwa kompetensi kewirausahaan secara parsial mempengaruhi kinerja usaha.…”

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Pengaruh Orientasi Kewirausahaan dan Sistem Informasi Akuntansi Menggunakan Startegi Bisnis Sebagai Variabel Moderasi Pada UKM Kabupaten Banyumas

Widianingsih

Sunarmo

2022

JISS

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The purpose of this study was to determine and analyze the effect of entrepreneurial orientation and accounting information systems on SME performance and the role of business strategy in moderating the effect of entrepreneurial orientation and accounting information systems on SME performance in . Banyumas Regency Government to determine and analyze the area. This research method is a survey with data analysis techniques using moderate regression analysis. As a result of this study, entrepreneurial orientation and accounting information systems have a positive effect on SME outcomes, and business strategy does not strengthen the effect of entrepreneurial orientation on outcomes, and business strategy strengthens the effect of accounting information systems on SME outcomes. in the government of Banyumas.

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Model Orientasi Kewirausahaan dan Strategi Bisnis Guna Meningkatkan Kinerja Wirausaha Perempuan di Bogor

Cited by 3 publications

References 8 publications

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

Pendampingan Usaha Budidaya Bebek Berbasis Tiga Pilar Peternakan di Kecamatan Cileungsi

Pengaruh Orientasi Kewirausahaan dan Sistem Informasi Akuntansi Menggunakan Startegi Bisnis Sebagai Variabel Moderasi Pada UKM Kabupaten Banyumas

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