The purpose of this study is to assess the influence of organizational soft elements on implementation of strategic plans in county assemblies of the coastal Kenya counties. These are Mombasa, Kilifi, Kwale, Lamu, Tana River and Taita Taveta. The specific objectives of the study were to establish the influence of top management style, shared values, staff processes and employee skills on implementation of strategic plans in county assemblies of selected coastal counties of Kenya. The study applied descriptive research design and the target population was 169 members of county assembly and heads of departments in all six Coastal counties. The study utilized a questionnaire to collected data which was tested for reliability and validity through a pilot study and expert reviews. Data was collected through the drop and pick method and google forms for those who preferred electronic administration of the questionnaire. The collected data was analysed using Statistical Package for Social Science (SPSS) version 25. The data analysis techniques were descriptive statistics and inferential statistics. The study results were presented in tables and figures. Based on the findings, the study concluded that the county assembly leadership sets functional examples to the county assembly employees. However, the leadership partly involves employees in strategic decisions. It was concluded that the county assembly management sets a vision that is geared towards better service delivery and the management inspires loyalty and commitment to work in the county assembly employees. The study concluded that the county assembly management provides motivation to the county assembly staff and rewards staff when they meet the work expectations. However, it was concluded that leaders of county assembly have fallen below the bar when it comes to employee mentoring and coaching. The study recommended that the core values of the county assembly should be amplified in every institution's activity and symbols so as to be inculcated to the county assembly employees. This would make it easy for the employees to memorize and understand the core values and county assembly's values, mission and vision. The county assembly should stress on importance of integrity for every employee and should amplify the importance of its employees adhering to the set core values. Employees should be provided with conducive working environment for them to be creative and innovative.