Model of Perspective Optimization of Tourist Activities in the Capital City

Abstract

Purpose. Consider the problems of tourism activities on the example of the capital city of Kyiv, with an emphasis on an integrated regional approach to the formation of a tourism development strategy, the creation of a model for the formation and implementation of an optimization strategy in the conditions of the formation of the destination "Kyiv". Methodology. Analytical, statistical, graphical, systemic and comparative geographic methods were used. Approbation. The main conceptual issues of the formation of tourist destinations and the problems of their accompanying components were studied by domestic scientists (M. Boyko, Yu. Zabaldina, A. Mazaraki, S. Melnichenko, I. Smirnov, T. Tkachenko and others) and were tested in previous works of the author of this articles. Scientific novelty. The relationship of tourism service providers with their consumers is dictated by the availability of modern technologies, approaches and methods for the formation of tourist destinations as components of an optimization model for tourism development. Today, theoretical, methodological and practical studies of the process of tourism development in the capital city in the form of tourist destinations are debatable, given the fact that the scientific literature has not yet formed clearly theoretical structures that would allow formulating the main components of the relationship in this form. destinations. In this article, the author proposes to consider a model for the formation and implementation of a tourism development strategy in the destination "Kyiv", which can become an algorithm for creating alternative models for tourist destinations in other regions, which have their own characteristics and differences in terms of natural resource and tourist and recreational potential, level development of tourism infrastructure and the level of qualification of tourism enterprises Practical significance. The article raises debatable issues related to the realities of modern life of people within the framework of innovative approaches to the activities of the tourism sector in Ukraine, with its problems, challenges and practical solutions. The materials of the publication can be used during the educational process in higher educational institutions that train specialists for the Ukrainian tourism industry, the practical activities of tour operators and agencies, in the process of work of departments and professional institutions involved in the tourism system of providing services or the processes of studying the issues of introducing innovative technologies in the tourism sector of Ukraine.