Model of Market Share Affected by Social Media Reputation

Abstract

Proposal of market theory to put the effect of social media into account is presented in this paper. The standard market share model in economics is employed as a market theory and the effect of social media is considered quantitatively using the mathematical model for hit phenomena. Using this model, we can estimate the effect of social media in market share as a simple market model simulation using our proposed method.

Analysis of Social Epidemic Phenomena on Social Media Using Social Physics Approach

“…[19,20] It is also possible to solve the influence of social media on the market share of products by simultaneous theory of market share in economics and mathematical model of hit phenomenon. [21]…”

Sociophysics Analysis of the Dynamics of Peoples' Interests in Society

“…In addition, it is possible to solve the influence of social media on the market share of products by the simultaneous theory of the market share, in economics, and the mathematical model of the hit phenomenon [55].…”