2015
DOI: 10.7595/management.fon.2015.0002
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Model for Managing Corporate Social Responsibility

Abstract: She is the author of the book "Media Campaign-publicity and advertising" and a co-author of the book "Public Relations Best Practice 2011 and 2013". She is a corporate communications consultant in Victoria Group and was Head of Marketing and Corporate Communications in Deloitte, Corporate Affairs manager and after that a Consultant in Coca-Cola Hellenic, (2007-2011). She was a member of the Managing board of Smart Kolektiv and Public Relations Society of Serbia. Her other responsibilities include a chairperson… Show more

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Cited by 6 publications
(2 citation statements)
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References 15 publications
(19 reference statements)
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“…For organizations, this requires a definition of strategies and programs, and an action plan that structures this process from its initiation to the measurement of its end effects (Bakić et al 2015). As universities move toward a new and expanded understanding of CSR, tools for systematically mapping, assessing, and managing impacts are needed.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…For organizations, this requires a definition of strategies and programs, and an action plan that structures this process from its initiation to the measurement of its end effects (Bakić et al 2015). As universities move toward a new and expanded understanding of CSR, tools for systematically mapping, assessing, and managing impacts are needed.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…But above all, a company must be able to make a profit that allows a sustainable competitive position. In order to achieve this, CSR must be effectively managed and supported by adequate organizational structures (Vlastelica Bakic, Cicvaric Kostic, & Neskovic, 2015).…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 99%