Model for Digital Economy in Indonesia

Aryanto, Vincent Didiek Wiet; Chrismastuti, Agnes Advensia

doi:10.4018/978-1-4666-2934-9.ch005

Cited by 3 publications

(2 citation statements)

References 33 publications

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“…Buttol et al (2011), conducted research on the integration of information technology and communication to improve the performance of small and medium enterprises in Europe. The utilization of ICT is imperative and plays an important role in improving organization performance (Aryanto & Chrismastuti, 2013). The adoption of ICT plays important role in carrying out the ecoinnovation to be e-eco-innovation.…”

Section: E-eco-innovationmentioning

confidence: 99%

The Role of Local Wisdom-Based e-Eco-Innovation to Promote Firms' Marketing Performance

Aryanto

2017

International Journal of Social Ecology and Sustainable Development

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This study aims at investigating the effect of market orientation on local wisdom-based e-ecoinnovation as mediating variable to the Small and Medium Enterprises' marketing performance. Model and hypotheses testing were undertaken by means of SEM (Structural Equation Modeling) Amos version 23. A total of 250 questionnaires were distributed among the three industrial clusters, however, 189 was valid to be further followed up. The findings were market orientation has significant effect on local wisdom-based e-eco-innovation, market orientation has significant effect on firm's marketing performance and local wisdom-based e-eco-innovation has significant effect on firm's marketing performance. The study has provided some empirical evidence that the development of local wisdom-based e-eco-innovation particularly in developing countries, enhance the SMEs marketing performance.

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Section: E-eco-innovationmentioning

confidence: 99%

The Role of Local Wisdom-Based e-Eco-Innovation to Promote Firms' Marketing Performance

Aryanto

2017

International Journal of Social Ecology and Sustainable Development

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“…The underpinning question of this research therefore is, “What are the business models of digital enterprises in Ghana and what makes them survive?” Paradoxically extant research on digital business models has arguably been limited to countries such as Spain (Águila et al , 2003) and Indonesia (Aryanto and Chrismastuti, 2011). Hence, a research that maps out the business models of digital enterprises in Ghana will be opportune and a good step toward modeling the digital economy of Ghana, by identifying the dominant business strategies and models in a developing economy context.…”

Section: Introductionmentioning

confidence: 99%

Surviving in the digital era – business models of digital enterprises in a developing economy

Ansong

Boateng

2019

DPRG

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Purpose-This study aims to explore the business models and strategies of digital enterprises in a developing economy context to understand the nature of their operations, as well as their survival tactics. Design/methodology/approach-A review of literature on digital enterprise models led to the adaptation of a 16 business model archetype for analyzing digital enterprises in Ghana. Using a critical realism perspective, survey data from a sample of 91 digital enterprises were used for the study. Findings-The findings suggest that among human, physical and intangible assets, financial assets were the least used assets in the operations of the digital enterprises. This stems from the fact that the online financial business sector is still in its nascent stages in most developing economies. The findings further suggest that all digital enterprises leverage on accessible and low-cost social networking services as part of their operations and use them as an avenue to engage with their target customers. Research limitations/implications-The findings from this study provide guidelines to entrepreneurs who wish to venture into the digital ecosystem of Ghana, particularly with regard to the economic, financial and technological factors that enable digital enterprises to survive in the competitive digital economy. Practical implications-The findings suggest that it is important for governments to realize that there is an increasing rise in digital enterprises in the developing economies and these enterprises are creating jobs and providing business solutions locally that would hitherto be sought from developed economies. There is therefore the need for the requisite legal infrastructure and financial support that will cushion these enterprises from the fierce competitions that stagnate their growth. Originality/value-The study provides a mapping of the digital business models of Ghanaian digital enterprises. This knowledge is arguably the first of its kind in the context of a developing economy. Hence, it serves as a stepping-stone for future studies to explore other areas in the digital economy, especially from a developing economy perspective.

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Implementing Eco-Innovation by Utilizing the Internet to Enhance Firm's Marketing Performance

Aryanto

Wismantoro

Widyatmoko

2018

International Journal of E-Business Research

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The aim of this study is to explore a proposition of eco-innovation internet-based approach to bridge the gap between market orientation and marketing performance of the batik SMEs in Indonesia. Batik is an Indonesian art of waxed hand painting on the textile by utilizing of natural dyes. The 250 questionnaires were distributed among the SMEs actors; however, 189 out of 250 questionnaires were valid to be further processed. This research has provided some empirical evidence that the approach of e-eco-innovation has a significant impact on marketing performance. Furthermore, market orientation also has a significant impact on both marketing performance and e-eco-innovation. Therefore, the adoption of ICT (Internet & Communication Technology) and eco-innovation may contribute not only to the body of knowledge of green marketing but also for the practice of green marketing amongst SMEs in developing countries.

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Model for Digital Economy in Indonesia

Cited by 3 publications

References 33 publications

The Role of Local Wisdom-Based e-Eco-Innovation to Promote Firms' Marketing Performance

The Role of Local Wisdom-Based e-Eco-Innovation to Promote Firms' Marketing Performance

Surviving in the digital era – business models of digital enterprises in a developing economy

Implementing Eco-Innovation by Utilizing the Internet to Enhance Firm's Marketing Performance

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