Model Empiris Peningkatan Kepuasan Dan Niat Beli Konsumen Dalam Pemilihan Online Shop Instagram

Jufrizen, Jufrizen; Daulay, Raihanah; Sari, Maya; Nasution, Muhammad Irfan

doi:10.22441/mix.2020.v10i2.008

Cited by 9 publications

(9 citation statements)

References 41 publications

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“…These findings also illustrate that the higher a consumer's purchase intention, the higher the consumer's satisfaction, the better the purchase intention (Jufrizen et al, 2020). s the more likely they will be inclined to use chatbots to search for product information, stock availability, or even purchase recommendations.…”

Section: Consumer Satisfaction On Purchase Intention and Intention To...mentioning

confidence: 80%

Factors influencing satisfaction and intention to use Chatbot on purchase intention on E-Commerce Shopee.

Saputra,

Sutarso

2024

AT-Tadbir j. ilm. manaj.

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This research analyses chatbot features on consumer satisfaction regarding intention to use and purchase intention in an e-commerce Shopee. This research also involves consumer satisfaction variables that significantly impact consumer usage and purchase intentions. The data in this research was obtained through a questionnaire from 108 respondents who were sampled and explained using a purposive sampling technique. Using WarpPLS and SPSS to analyze data. The findings in this research show that consumer satisfaction greatly influences purchase intentions and the use of chatbot features in Shopee e-commerce. Further interactivity, communication style, and responsiveness. and perceived ease of use also plays a vital role in influencing consumer satisfaction. The aim of this research is to show that several factors influence consumer satisfaction in using the Shopee chatbot feature, which will significantly impact consumers in deciding their purchase intentions and intentions to use a product when making online purchases via Shopee e-commerce.

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Section: Consumer Satisfaction On Purchase Intention and Intention To...mentioning

confidence: 80%

Factors influencing satisfaction and intention to use Chatbot on purchase intention on E-Commerce Shopee.

Saputra,

Sutarso

2024

AT-Tadbir j. ilm. manaj.

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“…Sedangkan menurut (yamit,2013) kepuasan pelanggan merupakan evaluasi purna beli atau hasil evaluasi setelah membandingkan apa yang dirasakan dengan harapannya. Dibuktikan dengan penelitian yang dilakukan oleh (Saputra & Zai, 2022), (Jufrizen et al, 2020), (Pandiangan et al, 2021)…”

Section: Eseunclassified

Pengaruh Persepsi Risiko, Kemudahan Penggunaan Dan Kepercayaan Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

Rahmawati,

Tjahjaningsih

2024

COSTING

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This research aims to determine the influence of risk perception (X1), ease of use (X2), and trust (X3) on satisfaction (Y1) and its impact on repurchase intention (Y2) of Shopee application users in the city of Semarang. The research method used is a quantitative method.The data source uses a questionnaire via Google Form for 100 respondents with purposive sampling methodology. Hypothesis testing uses multiple linear regression using statistical-based data processing, namely SPSS. The population in this study are Shopee application users in the city of Semarang. The research results show that risk perception has a positive and significant effect on satisfaction, ease of use has a positive and significant effect on satisfaction, trust has no effect on satisfaction and satisfaction has a positive and significant effect on repurchase intention. Keywords: Risk Perception, Ease of Use, Trust, Satisfaction, Repurchase Intention

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“…96, ''Minat beli merupakan keinginan seseorang untuk membeli suatu produk maupun jasa yang diharapkan akan memperoleh manfaat dari produk ataupun jasa yang dibeli''. Pada penelitian yang dilakukan oleh Jufrizen, et al, (2020) yang berjudul Model Empiris Peningkatan Kepuasan dan Niat Beli Konsumen Dalam Pemilihan Online Shop Instagram, diperoleh hasil Media Sosial berpengaruh positif terhadap minat beli konsumen pada kepuasan pelanggan terhadap niat beli konsumen di online shop instagram.…”

Section: Modelunclassified

Pengaruh Media Sosial Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Sirup Jeruk Kalamansi Pada Usaha Mikro Kecil Dan Menengah (Umkm) Di Kabupaten Benteng.

Ratnawili,

Endahka W

2024

JEMS

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This study aims to determine the effect of service quality and location on purchasing decisions in the three brothers' calamansi citrus business. This type of research is a type of quantitative descriptive research, the object of this research is consumers in the business of three brothers Kalamansi orange syrup in Bengkulu city. The sampling method is accidental sampling technique. The number of respondents in this study were 170 respondents. The data collection method is using questionnaires. Data analysis techniques using multiple linear regression analysis and hypothesis testing, namely the t test and f test. The results of this study can be concluded that simultaneously product quality and social media have a positive and significant effect on consumer buying interest decisions. Partially the three social media variables, product quality and consumer buying interest have an influence on consumer buying interest. The better the quality of the products provided and Social Media which can increase the decision of a sustainable Consumer Purchase Interest. Keywords : social media, product quality and consumer buying interest.

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Model Empiris Peningkatan Kepuasan Dan Niat Beli Konsumen Dalam Pemilihan Online Shop Instagram

Cited by 9 publications

References 41 publications

Factors influencing satisfaction and intention to use Chatbot on purchase intention on E-Commerce Shopee.

Factors influencing satisfaction and intention to use Chatbot on purchase intention on E-Commerce Shopee.

Pengaruh Persepsi Risiko, Kemudahan Penggunaan Dan Kepercayaan Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

Pengaruh Media Sosial Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Sirup Jeruk Kalamansi Pada Usaha Mikro Kecil Dan Menengah (Umkm) Di Kabupaten Benteng.

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