Model Ekonomi Pengalaman: Memahami Perilaku Konsumen dan Layanan Konten Berbayar

Firmansyah, Muhamad Ferdy

doi:10.22146/jps.v7i2.62530

Cited by 16 publications

(29 citation statements)

References 3 publications

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“…The data used is secondary data, this data has characteristics obtained from other sources so that researchers can directly process data, this is different from primary data which must be taken independently by researchers by paying attention to research objects and subjects (Firmansyah & Maulana, 2021). Qualitative research can use the stages in thematic analysis as a start in identifying problems and phenomena (Firmansyah, 2020;Kiger & Varpio, 2020). The framework most used for conducting thematic analysis involves a six-step process: familiarizing yourself with the data, generating initial code, searching for themes, reviewing themes, defining and naming themes, and generating reports (Kiger & Varpio, 2020).…”

Section: Methodsmentioning

confidence: 99%

A Scientometric Analysis in Islamic Equity Market: Where Shall We Go?

Firmansyah

2022

IJIBE

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This study aims to determine the development and development of research trends in the published Islamic equity market and to shape research streams. The data used in this study were 449 scientific articles published in the period 1986-2021. The data sources used are scientific journals indexed on Dimension.ai using the search keyword "Islamic Equity Market". Data processing using R Bibliometric Biblioshiny packages. Research in the field of Islamic equity market is dominated by research based on scientific journals. The results found indicate the development of publications researching the Islamic equity market has increased significantly since 2014. This research provides information on the development of research with the theme of Islamic equity market as well as mapping popular streams in Islamic equity market research.

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Section: Methodsmentioning

confidence: 99%

A Scientometric Analysis in Islamic Equity Market: Where Shall We Go?

Firmansyah

2022

IJIBE

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“…According to David L. Loudon and Albert J. Della Bitta: "Consumer behavior can be defined as a decision-making process and individual activities physically involved in the process of evaluating, obtaining, using or being able to use goods and services (Firmansyah, 2018). Schiffman and Kanuk (1994) define the term consumer behavior as the behavior shown by consumers in searching for, buying, using, evaluating, and spending on products and services that they expect will satisfy their needs (Sumarwan, 2003).…”

Section: Consumer Behaviormentioning

confidence: 99%

ANALISIS PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DITINJAU DARI MANAJEMEN BISNIS SYARIAH (Studi Pada Pengguna Scarlet di Bandar Lampung)

Devi

Saefurrohman

Ermawati

et al. 2023

Peradaban j econ bus

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Produk skincare yang ada di Indonesia, Scarlet berada pada posisi pertama dengan pangsa pasar yang diraih jauh lebih tinggi dari merek lain, yaitu 18.9%. Nilai persepsi (perceived value) yang tinggi akan menghasilkan kepuasan pelanggan yang tinggi. Sebagaimana diketahui bahwa tujuan dari suatu bisnis adalah untuk menciptakan para pelanggan merasa puas. Terciptanya kepuasaan dapat memberikan beberapa manfaat, diantaranya hubungan antara perusahaan dengan pelanggannya menjadi harmonis sehingga memberikan dasar yang baik bagi pembelian ulang. Penelitian ini menggunakan analisis data kuantitatif. Pemilihan sampel menggunakan teknik probability sampling dengan total sampel berjumlah 100 sampel. Data diolah menggunakan alat bantu program IBM SPSS versi 25. Uji analisis data yang digunakan yaitu uji instrument penelitian (validitas dan reliabilitas), uji asumsi klasik (Normalitas, multikolinearitas, dan heteroskedastisitas), uji t, uji f, dan uji sobel test. Pengujian hipotesis penelitian dilakukan dengan menggunakan model analisis jalur (path analysis). Hasil penelitian menunjukan bahwa : (1) perceived value memiliki pengaruh yang signifikan terhadap loyalitas. (2) perceived value mempunyai pengaruh yang signifikan terhadap kepuasan pelanggan. (3) kepuasan mempunyai pengaruh dan signifikan terhadap Loyalitas pelanggan . (4) Kepuasan konsumen memediasi hubungan antara perceived value terhadap loyalitas konsumen pada pengguna scarlet.

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“…Consumer behavior is a process that is closely related to the existence of a buying process, at that time consumers carry out activities such as searching, researching, and evaluating products and services (Firmansyah, 2018).…”

Section: Literature Review 21 Consumer Behaviormentioning

confidence: 99%

The Effect of Shopping Lifestyle and Fashion Involvement on Impulse Buying Behavior

Pratiwy

Siregar

2022

CASHFLOW

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Impulse buying is a buying decision by consumers spontaneously shortly after seeing a product offer, nowadays people are increasingly making impulse purchases because of their lifestyle, especially in fashion products. Retailers must understand the phenomenon and study the factors causing it so as to be able to maximize it, to be able to attract consumers to make impulse buying. This study aims to determine the effect of shopping lifestyle and fashion involvement on impulse buying behavior. The form of this research is quantitative research with an associative approach. The population in this study were consumers of Delipark Mall Medan with a sample of 100 people. The data collection technique was carried out with primary data with questionnaires through google form. The results of this study indicate that shopping lifestyle and fashion involvement have a significant effect on impulse buying behavior. In simultaneous testing, the shopping lifestyle and fashion involvement variables have a simultaneous effect on impulse buying behavior, with the magnitude of the relationship between the Shopping Lifestyle and Fashion Involvement variables on the Impulse Buying Behavior variable of 0.561, with a fairly close category. While the remaining 30% is influenced by other variables beyond this study.

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Model Ekonomi Pengalaman: Memahami Perilaku Konsumen dan Layanan Konten Berbayar

Cited by 16 publications

References 3 publications

A Scientometric Analysis in Islamic Equity Market: Where Shall We Go?

A Scientometric Analysis in Islamic Equity Market: Where Shall We Go?

ANALISIS PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DITINJAU DARI MANAJEMEN BISNIS SYARIAH (Studi Pada Pengguna Scarlet di Bandar Lampung)

The Effect of Shopping Lifestyle and Fashion Involvement on Impulse Buying Behavior

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