“…If those courses focus on types of information systems and on processes of building information systems, there are serious questions about whether the core subject matter will be meaningful to students with little business experience, whether it can be mastered 2 Recker & Alter at a level beyond "memorize and repeat," and whether such courses provide a strong introduction to relevant topics such as infrastructure, organization, strategy, ethics, and work practices. Recent studies of IT industry trends, such as the IT workforce study by Abraham et al (2006) or the survey of information technology management professionals by Luftman and Zadeh (2011) confirm that understanding business domains in terms of business productivity and cost reduction potential, knowledge of different vertical industry segments and their information requirements, understanding of business processes and client-facing skills is more critical for IS personnel than ever before.Responses to these events and changes have included several calls for new and innovative IS curricula (Albrecht, Romney, Lowry, & Moody, 2009;Bullen, Abraham, Gallagher, Simon, & Zwieg, 2009;Carlsson, Hedman, & Steen, 2010;Helfert, 2008). This paper follows the call for innovation in IS curricula by focusing on curriculum design for introductory IS courses on an undergraduate level.…”