Mode Differences Between Face-to-Face and Web Surveys: An Experimental Investigation of Data Quality and Social Desirability Effects

Heerwegh, Dirk

doi:10.1093/ijpor/edn054

Cited by 224 publications

(176 citation statements)

References 14 publications

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“…9 In addition to social distance and trust with an interviewer, there may conceivably also be other cues that can influence whether a respondent will answer in a socially desirable way in other modes, e.g., attitudes toward the survey sponsor or topic (Tourangeau et al, 2009). In five recent papers, Internet was found to give lower degree of socially desirable responding compared to telephone interviewing (Kreuter et al, 2008;Krosnick, 2009, 2010;Holbrook and Krosnick, 2010) and f2f interviews (Heerwegh, 2009).…”

Section: Social Desirability Biasmentioning

confidence: 99%

Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes

Lindhjem

Navrud

2011

IRERE

125

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Internet is quickly becoming the survey mode of choice for stated preference (SP) surveys in environmental economics. However, this choice is being made with relatively little consideration of its potential influence on survey results. This paper reviews the theory and emerging evidence of mode effects in the survey methodology and SP literatures, summarizes the findings, and points out implications for Internet SP practice and research. The SP studies that compare Internet with other modes do generally not find substantial difference. The majority of welfare estimates are equal; or somewhat lower for the Internet surveys. Further, there is no clear evidence of substantially lower quality or validity of Internet responses. However, the degree of experimental control is often low in comparative studies across survey modes, and they often confound measurement and sample composition effects. Internet offers a huge potential for experimentation and innovation in SP research, but when used to derive reliable welfare estimates for policy assessment, issues like representation and nonresponse bias for different Internet panels should receive more attention.

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Section: Social Desirability Biasmentioning

confidence: 99%

Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes

Lindhjem

Navrud

2011

IRERE

125

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“…The causes of item nonresponse may include not knowing or inability to recall the answer, lack of respondent motivation, concerns about confidentiality, or inadvertent skipping (Beatty and Herrmann 2002).Web surveys produce significantly higher item-nonresponse rates than interviewer-administered surveys (Duffy, Smith and Terhanian 2005;Heerwegh 2009;Lesser, Newton, and Yang 2012;Jäckle, Lynn, and Burton 2015). This difference suggests that there may be scope to reduce itemnonresponse rates on web surveys if relevant aspects of the interviewer-administered context could be replicated.…”

Section: Introductionmentioning

confidence: 99%

Using Motivational Statements in Web-Instrument Design to Reduce Item-Missing Rates in a Mixed-Mode Context

Baghal¹,

Lynn

2015

Public Opinion Quarterly

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Web questionnaires, including those used in mixed-mode surveys, generally produce higher levels of item nonresponse than interviewer-administered questionnaires. Item nonresponse is generally seen as having a detrimental impact on data quality. The current study examines using motivational statements to reduce item nonresponse in a web survey component of a mixed-mode design. The effects of alternative implementations are MOTIVATION AND WEB ITEM MISSING RATES

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“…La presencia de estos sesgos podría estar relacionada con el tipo de muestra utilizado (e.g. los universitarios podrían sentirse igual de cómodos con una u otra modalidad) 37 y por cuestiones culturales 38 . Más aun, la calidad de los datos es un constructo difuso 7 y en el que no hay consenso sobre cuáles deberían ser sus indicadores y los procedimientos para estimarlo.…”

Section: Discussionunclassified

Calidad de los datos de encuestas sobre consumo de alcohol en estudiantes universitarios

Conde

Cremonte

2015

Cad. Saúde Pública

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Diferentes modalidades de encuesta han sido desarrolladas para medir el consumo de alcohol y los problemas relacionados. La investigación sobre la calidad de los datos en distintas modalidades de encuesta es escasa en Latinoamérica. El objetivo de este estudio es evaluar la calidad de los datos sobre consumo de alcohol resultante de tres modalidades de encuesta: auto-administrada online, auto-administrada en papel y lápiz y entrevistas cara a cara. Los datos se obtuvieron de tres muestras probabilísticas (n = 60 cada una) de estudiantes de la Universidad Nacional de Mar del Plata, Argentina, usando el mismo cuestionario. Para cada modalidad, la calidad de los datos se estimó con la tasa de respuesta global, tasa de respuesta al ítem y la precisión. La precisión fue evaluada con el porcentaje de consumo excesivo episódico, resultado positivo del AUDIT, y consistencia interna del AUDIT. Las tasas de respuesta global y al ítem fueron menores en la modalidad online, y similares en las restantes dos. No se encontraron diferencias en la precisión de las respuestas entre las modalidades.

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Mode Differences Between Face-to-Face and Web Surveys: An Experimental Investigation of Data Quality and Social Desirability Effects

Cited by 224 publications

References 14 publications

Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes

Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes

Using Motivational Statements in Web-Instrument Design to Reduce Item-Missing Rates in a Mixed-Mode Context

Calidad de los datos de encuestas sobre consumo de alcohol en estudiantes universitarios

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