1972
DOI: 10.3758/bf03206269
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Modality effects in retrieval of information from short-term memory

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Cited by 24 publications
(23 citation statements)
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“…The present result conflicts with results reported by Burrows (1972) who found that a single, sequentially presented set of mixed auditory and visual items was not checked at a more rapid rate than pure visual or pure auditory sets. Procedural differences between this experiment and Burrows' (1972) experiment might be responsible for this difference: Having two streams of purely visual and purely auditory information, as in the present experiment, may make it easier to maintain the information in two separate channels that can be scanned in parallel.…”
Section: Discussioncontrasting
confidence: 57%
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“…The present result conflicts with results reported by Burrows (1972) who found that a single, sequentially presented set of mixed auditory and visual items was not checked at a more rapid rate than pure visual or pure auditory sets. Procedural differences between this experiment and Burrows' (1972) experiment might be responsible for this difference: Having two streams of purely visual and purely auditory information, as in the present experiment, may make it easier to maintain the information in two separate channels that can be scanned in parallel.…”
Section: Discussioncontrasting
confidence: 57%
“…Procedural differences between this experiment and Burrows' (1972) experiment might be responsible for this difference: Having two streams of purely visual and purely auditory information, as in the present experiment, may make it easier to maintain the information in two separate channels that can be scanned in parallel. The Burrows (1972) procedure of randomly mixing auditory and visual items may require shifts in attention that make separation of channels difficult. Experiment II was designed to test this hypothesis by setting up a memory retrieval task that requires separation of auditorily and visually presented information and comparing the performance of a group that has simultaneous presentation of auditory-visual pairs, as in Experiment I, with a group which has items presented one at a time with random shifts between modalities.…”
Section: Discussionmentioning
confidence: 99%
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“…Major evidence of the existence for the auditory sensory memory comes from modality-effect experiments: when sequences of auditory or visual stimuli are presented to a subject who is prompted to recall them after the last one is delivered, he remembers the last few items better if they are auditory rather than visual (Conrad & Hull, 1968;Burrows, 1972). This phenomenon suggests that auditory stimuli are kept in a sensory memory longer than the corresponding visual information.…”
Section: Introductionmentioning
confidence: 99%
“…They interpreted this to mean that the subjects scanned the visual and auditory lists simultaneously. In an earlier experiment, Burrows (1972) found no evidence that subjects scanned visual and auditory lists simultaneously when the items had been presented one at a time, with visual and auditory items randomly intermixed. Ryan (1983) recently claimed further evidence for the simultaneous, independent scanning of two lists, a fixed list presented prior to a sequence of test trials and a varied list that varied from trial to trial.…”
mentioning
confidence: 99%