Modality Analysis on the Official Website of Indonesian Tourism

Rahmasari, Shafira; Lauwren, Stefanny

doi:10.15294/lc.v15i1.24453

Cited by 3 publications

(3 citation statements)

References 7 publications

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“…These findings pointed to the strategic linguistic choices that influence teacher-student interactions and the educational environment. The results and findings confirmed the SFL principles that language plays a role in conveying information and constructing interpersonal relationships and organisational structures within classroom discourse (Achugar et al, 2007;Halliday & Matthiessen, 2004;Harnida et al, 2021;Rahmasari & Lauwren, 2020;Sagayadevan & Jeyaraj, 2012).…”

Section: Discussionsupporting

confidence: 66%

The Use of Linguistic Modality Among Malaysian Lecturers in Language Education Classroom for Teacher Candidates

Von

2024

LLT Journal

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This study investigates the use of linguistic modality by Malaysian educators within the context of teaching English as a Second Language (TESL) programmes, focusing on its impact on teacher education and the engagement of prospective teachers. Six classroom observations and corresponding audio recordings were analysed using mixed-method content analysis to identify the frequencies and contexts of modal expressions. The findings revealed a predominant use of modalisation with high probability and a balanced modulation of obligation, alongside a notable use of low-inclination modalities. The lecturers used high-probability modal verbs to convey authority and certainty, while strategically using lower-probability modals to enhance engagement and promote critical thinking. Furthermore, the use of Malay modal expressions contributed to inclusivity and linguistic adaptability in the classroom. These results demonstrated the critical role of modality by educators in shaping the pedagogical communication of prospective teachers. The study highlights the essential need for educators to adeptly manage language choices to meet diverse educational needs and cultural contexts, thus improving teaching strategies in multilingual settings.

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Section: Discussionsupporting

confidence: 66%

The Use of Linguistic Modality Among Malaysian Lecturers in Language Education Classroom for Teacher Candidates

Von

2024

LLT Journal

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“…Studies on the website have been found in the way Indonesian authenticity, comprising nature, cultural heritage, and cuisine, is presented through various linguistic and visual modes (Arfin Muhammad Salim and Puad Mat Som, 2018;Isti'anah, 2020;Rahmasari and Lauwren, 2020;Salim et al, 2018;Samad et al, 2018). Those studies agreed that Indonesian tourism has various unique selling points described through descriptive verbs, positive adjectives, and declarative sentences.…”

Section: Introductionmentioning

confidence: 99%

Nature in Indonesian Tourism: A Multimodal Discourse Analysis

Isti’anah

Puri

2022

Widyaparwa

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In tourism promotion, nature has been considered a key factor in persuading tourists to visit. Nature has been studied by many researchers using linguistic analysis, such as metaphor and rhetorical devices, to attach it to beauty and paradise. However, tourism promotion in social media now also requires multimodal modes to communicate with readers. The choice of shot strategies, frame size, and eye level in the visual source are powerful features to position readers in virtual communication. Therefore, this paper addresses multimodal strategies to present Indonesian nature in the tourism website from its interpersonal strategies. Theories of multimodality by Kress and Leeuwen are applied to discuss five samples of the multimodal resources of Medan, Raja Ampat, Lombok, Bintan, and Banyuwangi. The analysis found that the visual strategies identified from the gaze, shot distance, and eye level constitute an offer, while the textual strategies function as informative and descriptive. This paper confirms previous research that Indonesian tourism website is loaded with descriptive modes where persuasion is indirectly addressed.Dalam promosi pariwisata, alam telah dianggap sebagai factor kunci dalam membujuk turis untuk mengunjungi tempat wisata. Alam telah dikaji oleh peneliti dengan analisis linguistik, beberapa di antaranya seperti metafora dan Pirani retorika untuk melekatkan alam dengan keindahan dan surga. Namun demikian, promosi pariwisata dalam media sosial saat ini juga memerlukan mode multimodal untuk berkomunikasi dengan pembaca. Pilihan strategi pengambilan gambar, ukuran bingkai, dan tingkat mata dalam sumber visual merupakan fitur yang kuat untuk memposisikan pembaca dalam komunikasi virtual. Oleh sebab itu, artikel ini membahas strategi multimodal untuk menyajikan alam Indonesia pada situs web pariwisata dari strategi interpersonalnya. Teori multimodalitas dari Kress dan Leeuwen diaplikasikan untuk membahas lima sampel dair sumber multimodal teks Medan, Raja Ampat, Lombok, Bintan, dan Banyuwangi. Analisis menemukan bahwa strategi visual yang diidentifikasi melalui tatapan, jarak pengambilan, dan tingkat mata bertujuan untuk menawarkan, sedangkan strategi tekstual mengemban fungsi informatif dan deskriptif. Artikel ini menegaskan penelitian sebelumnya bahwa situs web pariwisata Indonesia memuat mode deskriptif yang memuat fungsi persuasive tak langsung.

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“…Scholars have paid attention to Indonesian tourism discourse: how the official website of Indonesian tourism reveals the authenticity of nature and culture (Salim et al, 2018), cuisine (Samad, Salim, & Akib, 2018), and the linguistic strategies through modality and language evaluation to present Indonesian physical environment (Isti'anah, 2020;Rahmasari & Lauwren, 2020). They argue that tourism's official website performs as an information source and promotional tool to invite prospective tourists.…”

Section: Introductionmentioning

confidence: 99%

Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis

Isti’anah

Rahmasari

Lauwren

2021

JML

Self Cite

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Tourism is one of the most significant sectors affected by the covid-19 pandemic. It has lost billions of dollars due to hotels, restaurants, and visit cancellation. The Indonesian Ministry of Tourism and Creative Economy uses social media to arouse people’s optimism to visit Indonesia in the post-pandemic era. One of the media used to promote tourism is through Instagram, which includes both visual and linguistic features in its uploads. By taking the data during October-November 2020 from Indonesia.travel Instagram account, this paper utilized Kress & Leeuwen’s multimodal discourse analysis model, particularly the interactive meanings of pictures through contact, distance, and point of view. This paper also analyzed the mood structures and transitivity patterns in the captions, including the phrase like “post-pandemic trip” to strengthen the analysis. It figured out that Instagram posts comprise Indonesian nature, cultural heritage, and traditional villages in declarative mood functioning as “offer”. This paper concluded that visual features are as pivotal as linguistic features to promote Indonesian tourism in the post-pandemic era.

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Modality Analysis on the Official Website of Indonesian Tourism

Cited by 3 publications

References 7 publications

The Use of Linguistic Modality Among Malaysian Lecturers in Language Education Classroom for Teacher Candidates

The Use of Linguistic Modality Among Malaysian Lecturers in Language Education Classroom for Teacher Candidates

Nature in Indonesian Tourism: A Multimodal Discourse Analysis

Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis

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